Senior Manager, Lifecycle Marketing

Zola is looking for a Senior Manager of Lifecycle Marketing (Vendor Marketplace) who will be responsible for developing and implementing marketing programs to acquire and retain Zola Vendors. 

Zola’s vendor marketplace is a key product offering, where couples can come to discover and book venues and vendors across all categories, and our vendor communications are a crucial component of its success. 

The ideal candidate is a seasoned B2B lifecycle marketer with a track record for building client-focused, multi-channel campaigns proven to increase acquisition, retention and LTV.

What you'll do

• Lead the development and implementation of vendor-facing lifecycle marketing campaigns and sends that engage, retain, and increase the value of existing Zola vendors throughout their customer journey 
• Manage the monthly vendor lifecycle calendar across all channels, set up and deploy individual campaigns and initiatives, and look with a critical eye at the overarching monthly outreach for different vendor segments   
• Own Zola’s vendor communications; furthering existing and exploring new channels such as email, SMS, direct mail and onsite messages
• Provide a perspective on vendor audience segmentation and messaging, with a plan to deliver the right message to the right vendor at the right time 
• Own Hubspot as a platform; overseeing all data inputs, projects and campaigns
• Create and distribute promo codes for vendors as part of sales and retention tactics 
• Devise and execute test plans; constantly optimizing new and existing campaigns
• Proficiency in quickly context switching across strategic thinking, execution, and analysis
• Monitor, analyze and report on marketing performance metrics to measure the effectiveness of campaigns and initiatives and make data-driven decisions

 Qualifications

• 8+ years of lifecycle marketing experience - B2B is a plus
• Preferred experience with Hubspot as a CRM platform and ability to learn systems and tools quickly
• A creative thinker with the ability to develop innovative marketing strategies and campaigns
• Strong analytical and problem-solving skills 
• Deep interest in the technical aspects of projects; an individual who thrives finding a way to make things work with the tools at their disposal 
• Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively
• A proactive and results-oriented individual who is motivated by achieving and exceeding marketing goals
• Demonstrated ability to work independently, taking initiative to make critical decisions and drive impactful changes.

The salary range for this position is $125,000 - $140,000. 

About Zola

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples’ lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.

We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We’re proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, and we’re proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.

We have offices in NYC and Montreal. Come work with us!