Manager - B2B Growth Marketing

Overview

Farlinium is seeking an experienced hands-on B2B marketer with demonstrated skills in building and scaling a multi-channel marketing engine that drives pipeline growth. The role will work in close partnership with sales and under the guidance of an experienced fractional CMO. This position is ideal for a high-performing early-mid career marketer who thrives in learning and execution, enjoys building structure in dynamic environments, and is motivated by measurable impact on pipeline and revenue. 

You will own the execution and optimization of multi-channel marketing programs, including ABM campaigns, event nurturing, and CRM-driven initiatives, while helping establish repeatable processes, results-driven reporting, and martech systems (primarily HubSpot) to support growth.

The role will partner with internal teams to create strategic content that effectively engages new and existing customers, and articulates our company value proposition to drive new qualified lead-generation initiatives. The ideal candidate will have hands-on experience designing and executing B2B programs that generate high-quality leads and support pipeline growth.

Farlinium is a Platinum Qualtrics partner serving enterprise clients in regulated industries, providing a unique opportunity to succeed in a high-impact, client-adjacent environment.

Key Responsibilities

• Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
• Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
• Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
• Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
• Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
• Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
• Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
• Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
• Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently

• Marketing-sourced and marketing-influenced pipeline contribution
• Lead-to-opportunity and opportunity-to-close conversion rates
• Campaign performance (open rates, CTR, conversion rates, cost per lead)
• Speed and quality of lead follow-up and lifecycle progression
• HubSpot data quality and reporting accuracy

Minimum Qualifications (Required)

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
• Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
• Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
• Ability to analyze campaign performance and translate data into actionable improvements
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

• Experience supporting enterprise or regulated industry marketing environments
• Exposure to partner or co-marketing motions
• Familiarity with CRM data management and reporting best practices
• Experience supporting sales teams with pipeline-focused marketing initiatives

Compensation

Farlinium offers a competitive base salary. Final compensation is based on skills and experience.

Work Environment

Remote-first within the United States. Occasional travel (approximately 2-4 times per year) for client, partner, or industry events. Reasonable accommodations are available to enable individuals with disabilities to perform essential functions.

Equal Opportunity

Farlinium is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law.

Farlinium encourages applications from U.S. military veterans and transitioning service members. Military experience often translates well to our collaborative, mission-driven environment.