ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
In a Nutshell:
The primary role of the Manager is to develop effective and high-quality data analysis, insights, and recommendations that help drive business outcomes. Technical abilities include the following: SQL, Tableau, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training.
Responsibilities:
- Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
- In partnership with the media, strategy and creative teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
- Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
- Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs.
- Lead and teach analysts and sr. analysts on best practices of marketing analytics.
- Experience living in data of organic social media, analyzing reach, retention, and engagement to understand where customer attention is underpriced and how our creative can tap into current culture
- Fluency in organic social media analytics- you know exactly why a piece of content popped off (or why it tanked) based on audience retention, watch time, and engagement metrics, and you know how to advise the team on what to do next
- Provide oversight for 2-3 analysts/sr. analysts on account
Qualifications
- 5+ years experience in digital marketing analytics preferably with a media focus and specifically an in depth understanding of social platforms.
- Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
- Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
- Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent
- Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution
- Proficiency with Tableau & SQL
- Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills, experience, and location.
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Skills Required
- 5+ years experience in digital marketing analytics
- Media-focused experience (preferable)
- In-depth understanding of social platforms
- Experience with campaign analysis on Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, Snapchat
- Experience with analytics, attribution, and measurement systems (Google Analytics, Nielsen, IRI, Millward Brown, Oracle)
- Proficiency with SQL
- Proficiency with Tableau or equivalent data visualization tools
- Experience with Retail Media, omnichannel attribution, performance marketing, or closed-loop attribution
- Advanced Excel skills including pivot tables, VLOOKUP, and macros
- Knowledge of Business Intelligence best practices
- Experience leading, teaching, and providing oversight for analysts (2-3 direct reports)
- Client-facing consulting, implementation, and reporting experience
VaynerMedia Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.
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Leave & Time Off Breadth — Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
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Retirement Support — Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
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Parental & Family Support — Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.
VaynerMedia Insights
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
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