Job Description:
Perkins Coie is seeking a data-driven and strategic Marketing Analytics Manager to join our Intelligence and Insights team. The ideal candidate will leverage advanced analytics, including AI and predictive modeling, to provide actionable insights that support the firm’s business development, client growth, and competitive positioning. You’ll translate complex data into clear, compelling narratives for a diverse audience of lawyers and firm leadership, shaping our approach to client origination and strategic growth.
ESSENTIAL FUNCTIONS- Lead the development of a data-driven marketing and business development strategy by providing deep-dive analysis on client behavior, market trends, and practice area performance.
- Utilize predictive analytics and AI to identify potential client leads, forecast market demand for legal services, and optimize our business development efforts.
- Analyze the ROI of marketing initiatives with a focus on high-value activities such as thought leadership, events, and legal directory rankings.
- Develop and maintain dashboards and reports that provide competitive intelligence on rival firms, new market entrants, and emerging legal trends.
- Collaborate with Business Development Strategists to drive Client Segmentation, with partners to understand key performance indicators for targeted clients, and with other firm leaders to support firm growth initiatives.
- Translate complex analytical findings into clear, concise, and persuasive presentations for a non-technical audience of legal professionals.
- Stay current with evolving legal industry trends, marketing technology (MarTech), and data privacy regulations to ensure our firm maintains a competitive edge and complies with all relevant standards.
- Perform other duties, as assigned.
- Be present at work during regularly scheduled working hours and as needed, consistent with the firm’s attendance expectations.
- 3-5 years of experience in a marketing analytics, business intelligence, or similar role, preferably within a professional services firm, legal environment, or other B2B industry.
- Demonstrable experience with advanced analytical tools (e.g., Python, R, SQL) and business intelligence platforms (e.g., Power BI, Tableau).
- Proven ability to build and deploy predictive models and machine learning algorithms for strategic business development and market analysis.
- A strong understanding of the legal industry and its unique business development lifecycle, including the importance of reputation, client relationships, and thought leadership.
- Excellent communication skills with the ability to articulate complex data stories to senior-level partners and firm leadership.
- A bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, or a related discipline is required. A master’s degree or MBA is a plus.
- Experience with CRM systems used in the legal industry (e.g., InterAction, Salesforce) and a working knowledge of legal ranking and directory data is highly desirable.
At Perkins Coie, we look for self-motivated individuals dedicated to providing value and superior service and who have a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration, devotion to serving our clients, and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Work with one of the 100 Best Companies to Work For and receive great health insurance, tuition reimbursement, and paid sabbaticals.
This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off plan starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits. More information regarding benefits and programs may be found here.
ALL CA Locations- Qualified applicants with arrest or conviction records that reside in Los Angeles, San Diego and San Francisco counties will be considered for employment in accordance with the applicable Fair Chance Ordinance and the California Fair Chance Act.
This position may be filled in the following location(s). The listed compensation range reflects the typical pay for this role, though it is rare for new hires to receive an offer at the top of the range. Actual compensation may vary depending on experience, skills, market conditions, and internal equity.
San Francisco Bay Area compensation range: $131,420 to $203,320 annually
Colorado compensation range: $102,960 to $159,290 annually
Illinois compensation range: $0108,660 to $168,110 annually
Los Angeles compensation range: $119,910 to $185,510 annually
San Diego compensation range: $118,380 to $183,150 annually
New York compensation range: $119,470 to $184,830 annually
Washington state compensation range: $108,610 to $168,030 annually
Washington, D.C. compensation range: $117,300 to $181,470 annually
Candidates must have authorization to work in the United States. Visa sponsorship is not available for this role.
#LI-Hybrid
Top Skills
What We Do
Perkins Coie is a leading international law firm that is known for providing high value, strategic solutions and extraordinary client service on matters vital to our clients' success. With more than 1,200 attorneys in offices across the United States, Europe, and Asia, we provide a full array of corporate, commercial litigation, intellectual property, and regulatory legal advice to a broad range of clients, including many of the world's most innovative companies and industry leaders as well as public and not-for-profit organizations
