Manager, Analytics

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we have put people at the heart of our approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and performance, Merkle delivers holistic, end-to-end experiences that promote growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Job Description

The Media Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help our clients assess the impact of their media efforts. We combine our deep media platform knowledge and cross channel expertise to understand the drivers of performance. 

We are looking for a manager to be the primary daily SME voice to the client and lead a delivery team to implement strategies and plans that deliver insights and measurements to allow clients to improve their media investment decisions. You will report to the Director, Analytics. This is a hybrid role near Bethesda, MD.

Responsibilities: 

• You will be primary contact to client, company partners; manage daily communications 
• You will manage a cleanroom environment where we will use log level data to create custom reports based on client requirements 
• You will use cleanroom data to create and model audiences for activation and then examine the performance of those audiences from a media and sales perspective 
• You will architect solutions based on client's goals 
• You will translate requirements into analytics roadmap and delivery plan 
• You will lead team and manage delivery chain 
• You will deliver end-to-end insights, performance dashboards and Return on investment analysis, applying media, behavior, and performance data 
• You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients’ media performance 
• You will manage business analysts and provide expertise, mentoring, and career advocacy to junior team members 

Qualifications

• 5+ years of experience in Analytics, designing and measuring media or audience-based tests 
• Experience with data and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau 
• Experience translating partner requests into workable analytics solutions 
• Foundational Experience with Mobile and Video advertising in Paid Social and Display
• Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required

Additional Information

The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.