Manager, Analytics (Media)

Posted 4 Days Ago
New York, NY, USA
In-Office
90K-110K Annually
Entry level
AdTech • Marketing Tech • Social Media
The Role
Lead account analytics for media campaigns by developing analyses, insights, recommendations, dashboards, hypotheses, and measurement tests. Partner with media, strategy, creative, and client teams to evaluate campaign, audience, attribution, and business performance. Teach analysts best practices and oversee one to two analysts or senior analysts. Provide consulting support, reporting implementation, client training, and data visualization using SQL, Python, Tableau, and advanced Excel.
Summary Generated by Built In

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.


In a Nutshell:

The primary role of the Manager is to develop effective and high-quality data analysis, insights, and recommendations that help drive business outcomes. Technical abilities include the following: SQL, Tableau, Python/R, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training. 


Responsibilities:

  • Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
  • In partnership with the media, strategy and creative  teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
  • Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
  • Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and  tailor reporting to meet ongoing client needs.
  • Lead and teach analysts and sr. analysts on best practices of marketing analytics.
  • Provide oversight for 1 -2 analysts/sr. analysts on an account.

Qualifications

  • Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
  • Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
  • Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent 
  • Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution 
  • Proficiency with Python & SQL
  • Advanced skills in Excel including pivot tables, V-Look Ups, and macros

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful.  The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, and location. 
  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
Base Salary
$90,000$110,000 USD

Skills Required

  • Experience analyzing campaigns across digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, and Snapchat
  • Experience with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, and Oracle
  • Strong storytelling capabilities and experience with Tableau or equivalent data visualization tools
  • Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution
  • Proficiency with Python and SQL
  • Advanced Excel skills, including pivot tables, VLOOKUPs, and macros

VaynerMedia Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.

  • Leave & Time Off Breadth Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
  • Retirement Support Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
  • Parental & Family Support Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.

VaynerMedia Insights

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The Company
HQ: New York, NY
1,232 Employees
Year Founded: 2009

What We Do

VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.

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