M-POWER Content Manager

M-POWER is MECCA’s social impact initiative, working towards our vision of gender equality in our lifetime. We believe that when women and girls have equal access to opportunity, everyone benefits. 

Through our partnerships, the MECCA Archive, MECCA Prize and broader gender equality initiatives, we use funding, advocacy, storytelling and community engagement to address systemic barriers, shift culture and create lasting impact. 

We’re looking for an M-POWER Content Manager to lead the content, PR and storytelling strategy that brings this work to life. This is an opportunity to shape how M-POWER’s mission, impact, partners and thought leadership show up across MECCA – creating compelling stories and purpose-led campaigns that engage our customers and community and strengthen M-POWER’s profile and influence. 

The Role You Could Play: 

As M-POWER Content Manager, you’ll shape the stories we tell and how we tell them – bringing together strategic thinking, creativity and exceptional storytelling across owned, earned and shared channels. You will: 

• Lead M-POWER’s content and storytelling strategy, shaping narratives and multi-channel campaigns for key initiatives including MECCA Archive, International Day of the Girl, MECCA Prize, Women in Design and International Women’s Day 

• Oversee content planning, creation, editing and publishing across social, digital, editorial and campaign channels, ensuring a distinctive and consistent M-POWER voice 

• Develop integrated campaign messaging and amplification plans, embedding M-POWER and purpose-led storytelling into broader MECCA brand campaigns, experiences and activations 

• Partner across Social, PR, Influencer, Digital, Retail, Creative Hub and Brand teams, as well as external partners, agencies and creators, to identify and deliver powerful storytelling opportunities 

• Build M-POWER’s thought leadership and impact storytelling, using content performance and audience insights to continually strengthen engagement and influence 

What You Will Bring: 

You’re a strategic and creative storyteller with exceptional editorial judgement and a passion for using content to create meaningful impact. You’re comfortable moving between big-picture thinking, creative problem-solving and the hands-on delivery needed to keep a fast-moving team progressing. Ideally, you will bring: 

• 7+ years’ experience across strategic content, editorial, communications, PR or brand storytelling, with experience developing multi-channel content strategies and integrated campaigns 

• Exceptional writing, editing and storytelling skills, paired with strong editorial judgement, campaign planning and PR capability 

• A deep understanding of social media, audience engagement, emerging content formats and the behaviours of Gen Alpha and Gen Z audiences 

• Excellent stakeholder and relationship management skills, with experience influencing across senior stakeholders and managing agencies, contributors, creators and multiple priorities 

• A highly collaborative, proactive and solutions-focused approach, with a genuine passion for gender equality, social impact and purpose-led storytelling; Canva and video editing capability is strongly preferred 

Your Life At MECCA 

Whilst we are focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! 

Some of our other team member benefits include: 

• Professional development programs and first-class digitised learning offering 

• Health and well-being initiatives 

• Reward and recognition programs 

• Access to bonus and incentive programs 

• Access to quarterly product allowance 

• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy 

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. 

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit mecca.com.au/careers.