Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Guest Engagement organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, and guest.
Working within the Loyalty team, you’ll create and champion impactful branding and marketing strategies that drive guest engagement and business outcomes while building the Circle brand to achieve program and enterprise goals. This work will center on delivering a seamlessly integrated experience; working cross functionally with marketing, merchandising and enterprise partners to bring strategic objectives to life across all guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes.
As the Loyalty Strategy Lead, you will use your leadership, strategic vision, and analytical expertise to shape the brand ethos, messaging and visual identity of Target Circle—bringing our program pillars and benefits to life for millions of guests. You’ll lead the continued evolution of the Circle brand ecosystem including messaging and visual identity, ensuring every touchpoint reinforces the value of Target’s loyalty program. This role calls for a blend of branding expertise, strategic foresight, strong organization, and ability to influence global partners across marketing, digital, UX and creative.
Grounded in guest insights and business priorities, you will define how we communicate the value of loyalty across channels. On any given day, you may be shaping a creative brief, orchestrating and prioritizing work against project timelines, or driving cross-functional collaboration to bring complex initiatives to life. Your ability to connect teams, build relationships, and champion a clear vision while driving consistency across guest touchpoints will be key to success.
Core responsibilities are described within this job description. Job duties may change at any time.
Lead development and evolution of the Target Circle brand toolkit—including positioning, messaging, visual treatment, and guidelines to inform cross-channel activation.
Translate program goals into data-informed branding & marketing strategies including activations across channels and guest-facing comms (site, app, and owned media).
Collaborate on quarterly and in-season planning to guide roadmap for brand evolution
Identify and mitigate risks to deliverables; proactively manage stakeholder alignment across internal and external partners.
Support key strategic initiatives & ad hoc projects that advance the loyalty vision & enterprise growth.
About you
Bachelor’s degree or equivalent experience.
8+ years of related experience, preferably in consumer/product marketing/branding and loyalty.
Brand Strategy Expertise – Deep understanding of positioning, brand architecture, and how to translate business and guest insights into a clear, differentiated brand narrative.
Cross-Functional Leadership – Connects brand strategy to marketing, media, product, loyalty, and experience design; influences partners across creative, strategy, and business teams.
Strategic Storytelling – Articulates how all brand components ladder up to a single, compelling brand story — from high-level narrative to executional copy.
Change Management – Designs scalable frameworks (toolkits, templates, messaging hierarchies, and governance models) and drives adoption through collaboration and education.
Creative & Marketing Acumen – Writes strategic briefs and evaluates creative against defined brand and business objectives.
Consumer-Centric Mindset – Deep curiosity about guest behavior and the analytical skill to turn insights into compelling stories and brand-forward strategies.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_EAmericans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Application deadline is : 12/04/2025
What We Do
Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more.
Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.
