Loyalty Manager

Loyalty Manager | Kew | Bonds, Sheridan & Bras N Things

Love loyalty, customer experience and creating campaigns that genuinely keep customers coming back?

We’re looking for a Loyalty (Program) Manager to bring our loyalty programs to life across Bonds, Sheridan and Bras N Things. This is a hands-on role where you’ll turn loyalty strategy into engaging member experiences, campaigns and initiatives that drive customer engagement, retention, purchase frequency and lifetime value.

A Little About Us

Hanes Australasia is home to some of Australia’s most iconic brands, including Bonds, Sheridan, Bras N Things and Berlei.

We’re proud of our strong Aussie heritage and our commitment to creating the fabric of a better life for our people and planet. 

A Little About the Role

Working across our iconic brands, you’ll own the day-to-day execution, optimisation and operational management of our loyalty programs.

You’ll:

• Own the day-to-day operation of our loyalty programs, including member benefits, rewards, communications and program mechanics
• Develop and execute loyalty campaigns and activations, including bonus points, member offers, gifts with purchase, early access and exclusive member experiences
• Partner with CRM and Data teams to identify opportunities to grow member acquisition, frequency, retention and lifetime value
• Work closely across Marketing, CRM, Digital, Retail, Merchandise, Finance and Technology to deliver seamless loyalty experiences
• Monitor program and campaign performance and turn customer and commercial insights into recommendations
• Identify opportunities to continually evolve and improve our loyalty programs and member experience

A Little About You

You’ll bring:

• Experience in Loyalty, Customer Marketing or Retail Marketing
• Demonstrated experience managing campaigns and customer engagement initiatives
• Strong commercial acumen and the ability to translate customer initiatives into measurable outcomes
• Strong stakeholder and project management skills
• Confidence working with data and campaign performance insights
• The ability to influence and lead cross-functional stakeholders
• Excellent planning, organisation and attention to detail
• A customer-first mindset with strong ownership and sound judgement

Retail or eCommerce experience and experience launching or evolving loyalty programs would be highly regarded.

What’s in it for you?

• Generous product discounts across our iconic brands, with flexibility to work 1 day a week from home.
• A collaborative culture with a genuine commitment to sustainability and community
• Learn and Grow opportunities

Cultivating a Diverse and Inclusive Workplace

We are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We motivate our employees to bring their true selves to work and support them to reach their full potential both personally and professionally.

We warmly encourage people of all genders, races, ages, abilities, and any other backgrounds or differences to apply to work with us. We are especially committed to creating an accessible and supportive environment for people with a disability, and we encourage you to apply.

For more information, please email us at [email protected]. For any non-accessibility-related enquiries, please contact [email protected].

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