Loyalty Manager
BENEFITS:
· Health Insurance
· 401(K) Matching
· Paid Time Off
· Disability Insurance
· Opportunities for Advancement
Position Overview
We are looking for a data-driven Loyalty Manager to own the daily operations and growth of our customer rewards program. In this role, you will
analyze customer behavior, execute targeted retention campaigns, and optimize member perks to increase Customer Lifetime Value (CLV)
. You will sit between marketing and product, turning customer insights into strategic rewards that drive brand advocacy.
Key Responsibilities
- Program Operations: Manage daily execution, reward catalogs, and rules of the loyalty program.
- Campaign Execution: Launch targeted promotions, lifecycle emails, and exclusive perks to member segments.
- Data Analysis: Track critical KPIs including retention rate, repeat purchase rate, and reward redemption.
- Cross-Functional Collaboration: Partner with Tech, Product, and Support teams to fix bugs and improve user UX.
- Vendor Management: Act as the main point of contact for external loyalty platforms and software agencies.
Qualifications
Required Qualifications
- Experience: 3 to 5 years in customer loyalty, lifecycle marketing, or CRM management.
- Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Tools: Hands-on experience with CRM tools and marketing automation platforms (e.g., Braze, Salesforce, HubSpot).
- Analytics: Strong proficiency in Microsoft Excel or Google Sheets for calculating program ROI.
- Communication: Clear writing skills to draft compelling program updates and notifications for members.
Preferred Attributes
- App Experience: Prior experience managing rewards programs embedded within mobile apps.
- A/B Testing: Familiarity with running subject line, offer, and reward tier experiments.
Perform such similar, comparable, or related duties as may be required or assigned.
Skills Required
- 3 to 5 years in customer loyalty, lifecycle marketing, or CRM management.
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- Hands-on experience with CRM tools and marketing automation platforms (e.g., Braze, Salesforce, HubSpot).
- Strong proficiency in Microsoft Excel or Google Sheets for calculating program ROI.
- Clear writing skills to draft compelling program updates and notifications for members.
- Prior experience managing rewards programs embedded within mobile apps.
- Familiarity with A/B testing for subject lines, offers, and reward tiers.
BFS Foods Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BFS Foods and has not been reviewed or approved by BFS Foods.
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Retirement Support — Some positions include a 401(k) match, indicating employer-supported retirement savings are available in parts of the organization. Availability appears tied to role or location.
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Leave & Time Off Breadth — Paid holidays and vacation eligibility after a full year are present in certain contexts. This provides baseline PTO for qualifying employees.
BFS Foods Insights
What We Do
BFS Foods (BFS Companies) is a diversified business based in Morgantown, West Virginia, that owns and operates convenience stores and branded quick-service restaurants across West Virginia, Pennsylvania, Maryland, and Ohio. The company also provides agricultural products and services to farmers and homeowners, as well as residential and commercial heating fuels including propane and heating oil.
