Ko wai mātou – About us
Foodstuffs is privileged to have an amazing brand portfolio, some of New Zealand’s best and most trusted. Foodstuffs New Zealand is a 100% New Zealand owned and operated organisation, made up of two regional co-operatives and a central ‘centre of excellence’ leading national marketing, corporate affairs, corporate social responsibility, sustainability, brand and customer experience strategies and activities. Foodstuffs New Zealand (FSNZ) partners with the broader business to ensure the creation of winning brands through customer experience design, actionable insight and rich data intelligence.
We’re a creative and passionate bunch that live and breathe our values of, success breeds success, teamwork makes the dream work, positivity with a purpose, crazy about customers and boundless creativity making us a great place to work.
Te Tūranga – About the role
As Loyalty Insights & Customer Analytics Manager, you are a strategic and customer-driven leader who ensures Foodstuffs deeply understands the needs and behaviours of Club+ customers: how they shop, how they engage across channels, and the value they gain from the programme’s benefits. Leveraging deep analysis of first party customer data, this role will lead and influence the optimisation of customer propositions, experiences and journeys across the Club+ customer lifecycle.
Key focus areas include:
- Leading loyalty programme, customer engagement and related activity insights and performance analysis to identify trends, opportunities and areas for improvement
- Translating customer shopping and engagement behaviours into actionable insights that inform personalised experiences, lifecycle communications and offers
- Overseeing customer engagement reporting, dashboards and data visualisation to support data-driven decision making
- Leading and developing a high-performing engagement insights team while collaborating with marketing, CX, product and data stakeholders
Ngā painga - What we offer
We’re committed to providing awesome experiences for our people, including offering a range of benefits:
- Free carparking - we’ve got over 1,000 carparks including EV plugs
- Southern Cross health insurance
- Onsite café with subsidised meals, mini mart, 5% discount at our retail stores
- Flexible working options, a day off on your birthday, long service leave
- Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).
He kōrero mōu - About you
You’re an experienced CX and insights professional with a strong customer-centric mindset and a passion for turning complex data into clear, compelling stories that drive action and value. You thrive in complex environments, enjoy leading teams, and collaborate confidently with senior stakeholders.
You’ll bring:
- 7+ years’ experience in loyalty programme or shopper insights, behavioural analytics and customer strategy
- Strong expertise in lifecycle marketing, campaigns, offers and personalised customer engagement
- Proven ability to synthesise insights and translate data into actionable recommendations and narratives, especially leveraging first party data sources
- Experience developing high performing teams and leading cross-functional agile collaboration. Experience influencing diverse stakeholders
- Deep understanding of data platforms, marketing technology and data-driven decision making
We’re interested in your diverse experiences, your strengths and how adaptable you are to learn and grow. If you don't meet every requirement, but feel this role could be for you, we’d still love to hear from you!
Experience awesome. Achieve awesome. Be awesomely you.
We’re proud to have a focus on Diversity & Inclusion here at Foodies and welcome courageous behaviour, encourage togetherness, inspire our people to be their best selves in our Foodies whānau.
We encourage you to apply with all your awesomeness and welcome your diverse background, including any disability, additional health and mental health needs, and/or neurodiversity.
If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to [email protected]. Accommodations could include, interview location, sign language interpreter, assistive technology.
Are you ready to be part of our bunch – apply now!
Skills Required
- 7+ years of experience in loyalty programmes, shopper insights, behavioral analytics, or customer strategy
- Strong expertise in lifecycle marketing, campaigns, offers, and personalized customer engagement
- Ability to synthesize insights and translate data into actionable recommendations and narratives
- Experience leveraging first-party customer data sources
- Experience developing high-performing teams
- Experience leading cross-functional agile collaboration
- Experience influencing diverse stakeholders
- Deep understanding of data platforms, marketing technology, and data-driven decision-making
What We Do
Foodies is a cooperative, made up of 22,000 kiwis just like you, working hard to make sure New Zealanders get more out of life. Chances are you have been one of our customers, we serve more than 1.4 million kiwis each week through our PAK’nSAVE, New World, Four Square and Gilmours stores. We have more than 350 stores up and down the North Island, from Houhora in the far north, to Island Bay in the coolest little capital in the world. And we have support centres in Auckland, Palmerston North and Wellington. Check out www.foodstuffs.careers to hear our people talk about what they do, why they do it, and to hear about some of the coolest career opportunities in NZ.
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