Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
About the Job
Reporting to the VP Ecommerce Europe, this role leads the evolution of Levi’s RedTab loyalty programme and customer engagement across Europe. You will define and scale CRM and lifecycle capabilities, driving customer lifetime value, retention, and brand connection across digital and retail touchpoints.Sitting within the Ecommerce organisation, you will play a key role in shaping how Levi’s builds direct, meaningful relationships with consumers across the region.
RedTab Loyalty Strategy & Programme Evolution
Define and lead the strategy and roadmap for the RedTab loyalty programme, positioning it as a core driver of engagement, retention, and EU ecommerce growth
Evolve RedTab beyond transactional rewards to deliver differentiated, brand-led experiences
Drive member acquisition, engagement, and repeat spend through clear value propositions
Embed RedTab across ecommerce, retail, and omnichannel journeys
Partner cross-functionally to leverage RedTab across key trade moments
CRM & Lifecycle Marketing
Own the end-to-end CRM and lifecycle strategy across owned channels (email, app, SMS, push)
Design lifecycle frameworks driving acquisition, conversion, retention, and reactivation
Lead segmentation, personalisation, and channel strategy
Develop testing and optimisation strategies
Customer Data & Personalisation
Define strategy for customer data, identity, and first-party data growth
Enhance CDP capabilities and segmentation through cross-functional collaboration
Translate customer insights into actionable strategies
Champion a data-driven, privacy-first approach
Clienteling & Omnichannel Engagement
Develop a European clienteling strategy
Enable retail teams with customer data and tools
Ensure CRM and RedTab integration across channels
Analytics, Performance & Measurement
Define KPIs including membership growth, retention, CLV and revenue contribution
Build performance frameworks and dashboards
Drive continuous optimisation
Leadership & Cross-Functional Collaboration
Lead and develop CRM and loyalty teams
Partner across Ecommerce, Marketing, Retail, Analytics, and Technology
Influence senior leadership on customer strategy
Drive cross-functional readiness for campaigns
About You
Deep experience in CRM, loyalty, or customer strategy within large, complex retail or consumer organisations
Proven track record of defining and scaling loyalty programmes across multiple markets, delivering measurable commercial impact
Deep expertise in lifecycle marketing and customer engagement across owned channels
Strong understanding of customer data, segmentation, and CRM/marketing technology ecosystems
Experience operating in omnichannel environments, connecting digital and retail customer journeys
Highly analytical, with the ability to translate data and insight into clear strategic direction
Demonstrated leadership experience, with a track record of influencing senior stakeholders and driving cross-functional alignment across international teams
Experience leading and developing teams, building capability and setting direction across CRM and loyalty functions
This is a hybrid position based at our London, Great Marlborough Street office. You will be expected to be in the office three days per week, though time in the office may vary depending on business needs.
The expected starting salary range for this role is £81,500 - £108,700 per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs. Salary ranges may vary by location and currency.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
#LI-Hybrid
Skills Required
- Deep experience in CRM, loyalty, or customer strategy within large retail or consumer organisations
- Proven track record of defining and scaling loyalty programmes across multiple markets with measurable commercial impact
- Expertise in lifecycle marketing and customer engagement across owned channels (email, app, SMS, push)
- Strong understanding of customer data, segmentation, and CRM/marketing technology ecosystems (including CDP)
- Experience operating in omnichannel environments, connecting digital and retail customer journeys
- Highly analytical with ability to translate data and insight into strategy
- Demonstrated leadership experience influencing senior stakeholders and driving cross-functional alignment across international teams
- Experience leading and developing CRM and loyalty teams, building capability and setting direction
- Ability to work hybrid based in London office (expected three days per week)
What We Do
We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. We just might be the original startup.
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