• Design, build, and deploy marketing automation solutions using Salesforce Marketing Cloud Account Engagement to support email campaigns and lead management workflows.
• Design, build, and deploy email journeys using Salesforce Marketing Cloud Account Engagement (Pardot), including creating and maintaining reusable email templates and modular components with HTML and CSS proficiency, working with copywriters/campaign owners, conducting test sends, and managing email deployment workflows within the marketing automation platform;
• Create responsive landing pages for marketing campaigns and events using HTML, CSS, and JavaScript;
• Develop automated workflows and form handlers for lead capture, and segmentation management, ensuring seamless integration with EDB website and other platforms;
• Work closely with marketing teams and stakeholders to understand business requirements and translate them into technical specifications for marketing automation platforms;
• Conduct thorough testing of newly solutioned automation workflows to ensure they meet functional and non-functional requirements of business cases;
• Maintain comprehensive documentation for developed marketing automation solutions, including user guides, technical specifications, and support materials;
• Collaborate with cross-functional teams, including marketing, IT, and external vendors, to ensure seamless integration and optimal performance of marketing technology solutions.
Requirements
• 3+ years of experience in application development, with a focus on marketing automation platforms or low-code/no-code solutions;
• Proven experience in developing and deploying marketing automation solutions;
• Knowledge of web technologies (HTML, CSS, JavaScript) with specific focus on email template development, landing page creation, and responsive design;
• Familiarity with APIs and integrations with other enterprise systems, particularly CRM platforms like Salesforce;
• Salesforce Marketing Cloud Account Engagement (Pardot) certification or similar marketing automation platform certifications;
• Hands-on configuration experience in administration setup and managing low-code product and features, including but not limited to rules engine, workflow, processes logics, data validations screen flows and page layouts with products such as Salesforce, Dynamics 365 etc.
• Experience with email deliverability best practices and troubleshooting;
• Knowledge of marketing database management, contact segmentation, and data hygiene practices;
• Understanding of international data privacy regulations (e.g. GDPR).
Top Skills
What We Do
Unison Consulting was launched in Singapore on September 2012, the hub of the financial industry, with innovative visions in the technocratic arena. We are a boutique next-generation Technology Company with strong business-interests in Liquidity risk, Market Risk, Credit Risk and Regulatory Compliance. Unison provides technology consulting and services to implement Risk Management and Risk Analytics System for Financial Institutions. Our services suite comprises of Techno-Functional consulting, systems integration, Business Intelligence, information management, and custom development of IT solutions, plus project management expertise for financial institutions. We have expertise in latest cutting edge technology to achieve better total cost of ownership. Through our qualified professionals, we assist you drive your unique risk management strategies, whether that means efficient monitoring, improving risk appetite of the financial institutions, complying with regulations, or capturing growth opportunities through innovation, this is what maximizes your decision taking potential. At Unison Consulting, we view clients as partners, and our success is only measured by the success of our partners. So we put it all on the table in order to exceed expectations. Our staff consists of young, energetic and innovative consultants who are never afraid to challenge the conventions and push the boundaries in an effort to help our clients. For every project, no matter how large or how small, we strive to not only meet your needs, but deliver a showcase in your field
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