Logowear Category Manager

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

The Logowear Category Manager at Stio® owns the end-to-end logowear business across inline & Quick Strike programs, spanning apparel, headwear, drinkware & future applied-graphic products. With speed to market as the headline, the role leads art & design, color, sourcing, pricing, margin & distribution to make Stio's story wearable, every day, building brand awareness & consumer pull.

Operating outside the seasonal GTM cadence, the role runs a dedicated logowear lane: art-led short runs to test & learn, scaling proven graphics, and product created on request from channels for events, activations, collaborations & SMUs. The Logowear Category Manager reports to the Senior Product Line Director, partners closely with the Chief Product Officer, and is based in Jackson, Wyoming; travel to market & events is required up to 20% of the year.

YOUR RESPONSIBILITIES

• Develop & execute logowear strategy & assortment across inline & Quick Strike programs, aligned to brand storytelling & the product line architecture
• Lead art & design direction for all logowear, managing a fleet of contract artists & partnering with a named Brand point person on one cohesive story
• Build & maintain the logowear art library & graphic standards, ensuring consistent use of Stio marks across programs
• Set color direction for bodies, inks & threads, staying connected to the seasonal palette
• Select bodies & blanks by silhouette, fit & quality, balancing Stio custom bodies with best-in-class premium blanks
• Place programs with existing blank & decoration suppliers; partner with Sourcing to validate new suppliers for compliance, quality, capability & payment terms
• Own the Quick Strike SOP & logowear calendar, managing concept-to-drop timelines & continuously reducing lead time
• Run test & learn: launch short-run concept tests, read sell-through & consumer response, and scale proven graphics into larger runs in partnership with Planning on forecast & inventory
• Act as buyer for private label & third-party branded merchandise, owning blank styles, pricing, units, timing & art approvals
• Deliver channel-requested product for events, activations, collaborations & SMUs, partnering with channels on quantity, timing & distribution
• Create & maintain a brand-aligned logowear toolkit enabling channels to build event-specific product on their own
• Partner with Retail, DTC, Wholesale & Marketing on allocation, launch timing & presentation for each drop
• Execute MSRP & initial costing to meet margin targets, balancing speed, quality & perceived value
• Track performance on brand awareness, sell-through velocity, retail conversion & repeat purchase, with revenue & margin as outcomes; share learnings with the PLD & CPO
• Deliver full product creation requirements, including BOMs & packaging, and maintain data & product records across product data platforms
• Provide detailed budget input & spend recommendations for contract art, test buys & category travel, informing the CPO's overall product creation budget
• Monitor graphic, streetwear & mountain culture trends to identify new applied-graphic product opportunities

YOUR SKILLS AND EXPERIENCE

• Bachelor's degree in Apparel Design, Graphic Design, Fashion Merchandising, Business, or a related field; or equivalent combination of education & experience
• Minimum of 3 to 5 years of related experience in decorated apparel, brand merchandise, or drop-model & streetwear programs
• Demonstrated taste in silhouette, color & graphics, supported by a portfolio or track record of successful programs
• Working knowledge of decoration methods & blank sourcing; experience managing contract artists or vendors to deadline
• Exceptional organization, attention to detail, follow-through & communication skills
• Ability to thrive in a fast-paced environment while managing multiple programs & deadlines
• Passion for the outdoors & a deep understanding of the lifestyle & values of mountain life
• Adobe Illustrator & Photoshop proficiency preferred; Centric & NetSuite experience a plus
• MS Office and Google Workspace experience required

THE FINE PRINT

• Medical, Dental Vision plans
• Company Paid Long Term Disability
• Employee Assistance Programs
• 401k with Match
• Generous paid time off policies
• Gear test, perks and more

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $75,000-$85,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.