The Role
Create and execute local marketing strategies and campaigns to drive sales and brand awareness. Conduct market research, manage budgets, collaborate with sales and cross-functional teams, maintain local media and influencer relationships, manage local social channels, and track campaign performance while ensuring brand consistency.
Summary Generated by Built In
We are seeking a Local Marketing Specialist to join our team. The successful candidate will be responsible for creating and executing marketing campaigns aimed at driving sales and increasing brand awareness for our products and services in local markets. The candidate should have a strong understanding of the local market landscape and customer behaviors.
Responsibilities:
- Develop and implement local marketing strategies to increase brand awareness and drive sales in specific markets.
- Conduct market research to understand customer behaviors, preferences and trends.
- Collaborate with cross-functional teams to develop and execute marketing campaigns, promotions and events.
- Manage local marketing budgets, and track and report on campaign performance.
- Work closely with local sales teams to ensure alignment and execution of marketing strategies.
- Develop and maintain relationships with local media outlets, influencers and partners.
- Continuously monitor and analyze local market trends, competitors and consumer insights to adjust marketing strategies accordingly.
- Manage local social media channels and engage with local customers on social media platforms.
- Ensure consistency and compliance with brand guidelines across all local marketing initiatives.
Requirements
- Bachelor’s degree in Marketing, Business Administration or related field.
- Minimum of 3-5 years of experience in local marketing, preferably in a consumer-facing industry.
- Strong understanding of local market landscapes and customer behaviors.
- Proven track record of developing and executing successful local marketing campaigns.
- Experience managing budgets and analyzing campaign performance metrics.
- Excellent communication and interpersonal skills.
- Ability to work independently as well as collaboratively in a team environment.
- Strong organizational and project management skills.
- Proficient in Microsoft Office and social media platforms.
Benefits
- Opportunity to be a part of a dynamic growth focused tech startup.
- Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
- Fun-loving environment and caring team mates and inclusive culture of the company.
Skills Required
- Bachelor's degree in Marketing, Business Administration or related field.
- Minimum of 3-5 years of experience in local marketing, preferably in a consumer-facing industry.
- Strong understanding of local market landscapes and customer behaviors.
- Proven track record of developing and executing successful local marketing campaigns.
- Experience managing budgets and analyzing campaign performance metrics.
- Excellent communication and interpersonal skills.
- Ability to work independently as well as collaboratively in a team environment.
- Strong organizational and project management skills.
- Proficient in Microsoft Office and social media platforms.
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The Company
What We Do
Ethnus is a Bengaluru-based education and communication-skills training company serving professionals and students. It operates as a training center focused on improving communication skills, with an EdTech orientation and programs designed for learners at different stages. Its public company profile identifies Bengaluru, India as its location and describes the organization primarily through its professional and student communication-training offering for professionals and students alike.
