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KEY TASKS
B2C: responsible for editorial content driving our KPIs:
- Build, update and own editorial calendar – best-of, articles, newsletters, app, local social channels
- Write texts or sources from internal (inspectors/writers) and external (freelancers)
- Source pictures (from Sitecore, from restaurants, from freelancers)
- Act as a producer for videos: conceptualize, storyboard and manage video production.
- Publish on all channels (except international)
- Monitor, report and analyze traffic (and other KPis)
B2A/B2B: create the right editorial content for our partners
- Propose sponsored content based on partners’ objectives. Interact with partner to fine-tune content requests if necessary.
- Create or source content (article/video)
- Handle validation process with partner and branding (Communications Paris)
- Publish content on all channels (except international)
Support selection, product and marketing on copywriting
- Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha -
- Reviewing Arabic translation of POIs
- Reviewing Interim before the launch of each selection: making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI is correct.
- Assisting on printed guide - making sure cartography is correct, reviewing copy and POI details before it goes into print
Top Skills
What We Do
Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks.
It also offers digital mobility support services and publishes travel guides, hotel and restaurant guides, maps and road atlases.
Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries.
Michelin has a Technology Center in charge of research and development, with operations in Europe, North America and Asia.
In short, whether you look at our mission, our products or our people, Michelin is a company that truly helps you to move forward....
