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The Role
The role involves creating local social media content for Apartment List in Nashville, managing social channels, and collaborating with influencers to enhance the brand's presence.
Summary Generated by Built In
Location: Nashville, TN
Compensation: $50/hour (contract), 30 hours/week
Team: Marketing / Social
Reports to: Director of Marketing
Apartment List is looking for a Nashville-based creator to build a strong local presence in one of the country’s fastest-growing cities.
This role is equal parts content creator, city guide, and social media builder. You’ll be the face of our Nashville social channels, creating content that helps renters explore neighborhoods, discover apartments, and understand what it’s really like to live in the city.
You’ll stand up and run Apartment List’s Nashville Instagram, TikTok, and Facebook accounts, create local content about renting and city life, and collaborate with influencers and our national social team to grow awareness in the market.
If you love Nashville, enjoy being on camera, and are excited about building a social presence from the ground up, we want to hear from you.
You’ll be responsible for producing content that brings Nashville’s neighborhoods and rental lifestyle to life.
This includes:
- Filming and producing short-form video for TikTok and Instagram
- Highlighting available apartments and neighborhood walkthroughs
- Creating content about renting in Nashville, local housing trends, and renter tips
- Showing the lifestyle and culture that make Nashville unique
You’ll appear on camera regularly and help audiences connect with Apartment List through a relatable local voice.
This includes:
- Hosting tours and walkthroughs
- Interviewing renters or property teams
- Sharing local insights about neighborhoods and living in Nashville
You’ll experiment with different types of content and track what resonates with renters in Nashville.
Your success will be measured by:
- Video views
- Audience engagement
- Follower growth
- Traffic driven to Apartment List
You’ll help identify and collaborate with Nashville creators who can help expand our reach.
Responsibilities include:
- Identifying local influencers and creators
- Helping shape content concepts for collaborations
- Coordinating content with Apartment List’s team
We provide a monthly influencer and promotion budget to help amplify content.
You’ll work closely with Apartment List’s national social media team to share insights and align on brand strategy.
This includes:
- Attending weekly social team meetings
- Repurposing national content for a Nashville audience
- Sharing learnings about what works locally
In this role, you’ll help us build a recognizable Apartment List presence in Nashville.
Success means:
- Growing engaged local audiences on social platforms
- Creating content that renters find helpful and entertaining
- Driving traffic from social media to Apartment List
- Building relationships with local creators and communities
You’re a creator who loves Nashville and understands the city’s neighborhoods, culture, and rental market.
You’re comfortable on camera and excited to experiment with content ideas that resonate with renters.
Requirements
- Must currently live in Nashville
- At least 2 years of experience creating social media content
- Comfortable appearing on camera
- Strong video editing and storytelling skills
- Deep familiarity with TikTok, Instagram, and short-form video trends
- Organized and able to manage a content calendar independently
- Passion for city living, neighborhoods, and housing
Bonus if you have
- Experience growing a social account or local brand presence
- Experience collaborating with influencers
- Knowledge of Nashville neighborhoods and housing trends
To apply:
Please include a link to a portfolio that showcases your social media content
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The Company
What We Do
For us, renting is personal — we’re a company built by renters for renters. We’re here to deliver renters a home they love at the value they deserve. Whether renters are embarking to a new city, in search of a quieter neighborhood, or making the jump to a two-bedroom apartment — we’re here to find them their perfect apartment match. We’ve made it our mission to revolutionize renting by making it a stress-free, simple, and holistic experience, connecting ready-to-move renters with compatible city living. Home is a feeling everyone should own, and we’re on a mission to help renters find it.
Why Work With Us
Want a job that makes a difference? There are over 100 million renters in the US, and at Apartment List, we strive every day to remove the hassle from renting and make the process better for every single one of them. Together, we can change the narrative around what it means to be a renter.
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