The AI SEO & GEO Specialist works to support SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) initiatives. This role focuses on executing and optimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights.
Core Focus Areas
Traditional SEO, GEO, AEO, and AI search optimization
AI-driven discovery, citation, and answer visibility across platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews
Structured, semantic, and entity-based content optimization for AI comprehension
Performance measurement, experimentation, and reporting across organic and AI visibility channels
Responsibilities
Develop and execute on strategy to support SEO, GEO, AEO, and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.
Serve as consultative expert for content production teams to ensure website content is optimized for search and AI-driven discoverability, citation and summarization.
Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority.
Support technical optimization efforts including structured data, schema, internal linking, and other best practices that enhance search and AI visibility.
Track, analyze, and report on organic search performance, AI visibility, share of voice, citations, and related KPIs; turn findings into actionable recommendations.
Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution.
Collaborate with other divisional SEO/GEO leads to share best practices and ensure coverage for contingency purposes.
Proactively stay abreast of ever changing LLM environment.
Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.
Participate in special projects and perform other duties as assigned.
Who we're looking for:
Undergraduate degree or equivalent combination of training and experience.
2–3 years of related SEO, digital marketing, content optimization, or search strategy experience.
Foundational knowledge of SEO principles, analytics, and content optimization best practices.
Working familiarity with tools such as Google Search Console, Conductor, Screaming Frog and other similar platforms.
Understanding of structured content, schema, semantic search, and AI-readable content best practices.
Strong analytical, communication, and cross-functional collaboration skills.
Preferred skills and experience:
Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiatives.
Exposure to technical SEO concepts such as crawlability, indexing, structured data, content architecture, core web vitals and performance.
Familiarity with NLP concepts, entity optimization, topical authority building, and prompt-led content strategies.
Experience in SaaS, software services, technology, or other fast-evolving digital industries is a plus.
Interest in experimentation, testing, and developing new metrics for AI search performance.
Understanding of Adobe Experience Manager.
Additional information:
This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- Undergraduate degree or equivalent training and experience
- 2-3 years of related SEO, digital marketing, content optimization, or search strategy experience
- Foundational knowledge of SEO principles, analytics, and content optimization best practices
- Working familiarity with tools such as Google Search Console, Conductor, Screaming Frog and other similar platforms
- Understanding of structured content, schema, semantic search, and AI-readable content best practices
- Strong analytical, communication, and cross-functional collaboration skills
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
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