500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We are looking for an LLM & AI search Discoverability Manager to shape how Flo is represented across AI systems. This role sits at the intersection of PR, community, content, and AI, owning how our brand is understood, surfaced, and recommended by large language models.
Your Main Tasks Will Be
- Own and optimize Flo’s presence across AI-generated search environments (e.g. ChatGPT, Gemini), ensuring accurate, high-quality brand representation. Monitor how Flo is represented across AI systems, identify gaps or misrepresentation, and proactively act to correct them
- Build and manage Flo’s reputation across authoritative sources used by LLMs, including Reddit, Quora, and Wikipedia
- Own Wikipedia strategy and governance, ensuring accuracy, neutrality, and strong positioning as a primary AI citation source
- Rework and structure Flo’s website as an AI-native source, creating content that answers real user queries and is consistently surfaced in LLM responses
- Strengthen Flo’s presence in mid-funnel LLM conversations, ensuring the brand is preferred in comparison and evaluation queries
- Leverage Reddit and Quora as both reputation and discovery channels, shaping narratives and driving qualified organic traffic
- Build and scale systems for generating and managing external signals (reviews, discussions, third-party content) that influence how LLMs interpret the brand
- Partner cross-functionally with PR, Product, Social, Customer Support, and Marketing to align messaging and ensure consistency across all external touchpoints
We Expect From You
- 3+ years of experience in online reputation, digital PR, content, or related roles
- Hands-on experience with or strong understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including how LLMs source, weight, and surface information
- Understanding of how LLMs source and surface information
- Hands-on experience with platforms like Reddit, Quora, and Wikipedia
- Experience shaping brand perception across external, non-owned platforms
- Strong analytical mindset, connecting reputation signals to business impact
- Ability to build systems and scale processes, not just execute tasks
- Strong cross-functional collaboration skills and comfort in fast-moving environments
#LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Skills Required
- 3+ years of experience in online reputation, digital PR, content, or related roles
- Understanding of how LLMs source and surface information
- Hands-on experience with platforms like Reddit, Quora, and Wikipedia
- Strong analytical mindset, connecting reputation signals to business impact
- Ability to build systems and scale processes, not just execute tasks
Flo Health Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flo Health Inc. and has not been reviewed or approved by Flo Health Inc..
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Parental & Family Support — Offerings include fully paid parental leave with additional support such as a return‑to‑work bonus and a dedicated policy for pregnancy loss. Coverage explicitly extends to adoptive and same‑sex parents, signaling inclusive family support.
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Leave & Time Off Breadth — Paid holiday and fully paid sick leave allocations are presented as substantial on top of local public holidays. This breadth indicates strong time‑off support relative to common market practices.
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Equity Value & Accessibility — Company‑wide eligibility for an employee share plan is highlighted as part of total rewards. Accessible equity participation can meaningfully augment overall compensation value.
Flo Health Inc. Insights
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
