A leading SG-based telecoms client is looking for a LinkedIn Strategist (Freelance, Remote) who will develop and execute social media strategies, particularly for the LinkedIn platform.
RESPONSIBILITIES
- Develop and implement a comprehensive social media strategy for a B2B tech brand, covering key platforms like LinkedIn and the client's web page.
- Create and curate engaging, high-quality LinkedIn content that resonates with the target audience of technology decision-makers and business leaders.
- Manage the full LinkedIn content creation process, from ideation to publishing and community engagement.
- Maintain a LinkedIn content calendar to ensure a steady stream of relevant and timely platform updates.
- Analyze LinkedIn performance and usage metrics to optimize the LinkedIn strategy and content.
- Develop and implement a strategy for sustainability-focused LinkedIn content.
- Monitor industry trends and competitor activity to identify opportunities and refine the social media approach.
REQUIREMENTS
- Previous experience in LinkedIn marketing, social media strategy, content marketing, or a related field, focusing on B2B tech audiences.
- Proven track record of successful social media strategies and campaigns, particularly on the LinkedIn platforms and company website.
- Excellent writing, editing, and content creation skills, with the ability to develop compelling, on-brand social media posts.
- Strong understanding of social media performance metrics and analytics, including the ability to measure and report on critical KPIs.
- Familiarity with social media management tools, content calendars, and best practices for community engagement.
- Adaptable and creative mindset, with the ability to generate innovative LinkedIn ideas and concepts.
- Collaborative approach, with the ability to work cross-functionally and align social media efforts with broader marketing and business goals.
- Passion for the B2B tech industry and staying up-to-date with market trends and developments.
Top Skills
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