【業務内容】
20%
Seasonal and annual Channel Marketing Strategy Development for Lifestyle
• Set up omni-channel full year/ seasonal / monthly activity calendar
• Engage in sell-in and other regular business calls with key accounts to understand the needs and opportunities, in partnership with Sales
55%
Pre-&In-Season Lifestyle Marketing
• Create and deliver channel specific marketing assets, including in-store POPs, graphics, GWPs, digital banners in alignment with the rest of Japan Marketing team, working with external production agencies
• Plan and execute lifestyle promotion campaigns focusing on, but not limited to trade marketing. Collaboration with PR will be a large component of the role.
20%
Champion the Consumer
• Immerse in the lives of Lifestyle Tastemakers and Elevated Achievers in Japan.
• Report on the trends, competitor analysis and marketplace opportunities
5%
Operations
• Budget planning and management
• Marketing order management
• In-store collateral management
※副業禁止
Top Skills
What We Do
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.
