Responsibilities include:
- Drive conversion and retention: Develop lead and customer nurture campaigns — focusing on email, SMS, pop-ups, and slide-ins triggered by user behavior.
- Map the customer journey: Create and optimize lifecycle maps to deliver seamless, personalized experiences across every touchpoint.
- Segment and personalize: Build audience segments and tailor messages based on behaviors, preferences, and lifecycle stage.
- Own the CRM: Manage HubSpot marketing automation to ensure smooth execution of email, SMS, and chat campaigns that align marketing and sales efforts.
- Analyze and improve: Collaborate with data partners to identify new behavioral triggers, build reports, and track KPIs like open rates, CTR, conversion, and retention.
- Test and learn: Develop and maintain a testing roadmap to continuously improve messaging and performance.
- Monitor and maintain: Ensure automated campaigns run flawlessly and uphold StraighterLine’s brand standards.
- Stay ahead: Monitor competitor lifecycle marketing strategies and industry trends to keep our initiatives sharp.
- Collaborate across teams: Partner with product, sales, creative, data, and partnerships to deliver high-quality, on-time campaigns through Asana.
What You Bring
- 2–4 years of experience in lifecycle, email, or CRM marketing (preferably in an EdTech, subscription, or consumer brand).
- Hands-on experience with HubSpot and marketing automation tools.
- Analytical mindset with comfort building reports and tracking key metrics.
- Strong understanding of audience segmentation and personalization.
- Familiarity with A/B testing and data-driven optimization.
- Excellent attention to detail and organizational skills.
- Strong communicator and collaborator who thrives in a mission-driven team.
- Copywriting skills are a plus.
Top Skills
What We Do
StraighterLine was founded in 2009 as a solution to the rising costs of a college education. StraighterLine is the category creator for providing scalable solutions to deliver affordable, effective, and accelerated learning pathways to formal degree programs and widely recognized industry credentials.
The StraighterLine platform supports over 40,000 students a year, including directly through the straighterline.com website and through a growing network of college, university, and employer relationships. In partnership with more than 150 regionally accredited colleges and universities, we offer low-cost, low-risk online pathway programs for students to earn college credit and ultimately achieve their academic dreams.
Why Work With Us
We are a growing company in a growing industry. The education industry was fundamentally changed because of Covid-19, and as more students are opting for an online education, we're able to serve their needs. Many of our employees are fully remote and we offer extremely competitive benefits.
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