The Role
Own and optimize end-to-end email and SMS lifecycle programs (Klaviyo), write on-brand copy, design mobile-optimized templates, run segmentation and A/B tests, monitor deliverability and channel health, report performance, and integrate AI tools to accelerate production.
Summary Generated by Built In
RYZ Labs is seeking a dynamic Lifecycle Marketing Manager who can help drive growth and maximize revenue by taking full, end-to-end ownership of our email and SMS channels. This role is ideal for a self-directed professional with a strong background in DTC eCommerce who can combine strategic data analysis, compelling copywriting, and clean design to elevate an already high-performing lifecycle program.
Required Qualifications:
Preferred Qualifications:
Key Responsibilities:
- Own the end-to-end strategy, execution, and optimization of all email and SMS programs, working directly with the founder and collaborating locally with our Buenos Aires-based Creative Director.
- Manage and continuouslly improve a solid, existing Klaviyo infrastructure (including live welcome series, abandoned cart, post-purchase, and win-back flows) using years of clean historical data.
- Write all email and SMS copy in Noémie’s brand voice (refined, warm, and confident) and build visually compelling, mobile-optimized email templates and layouts.
- Execute advanced list segmentation, personalization strategies, on-site pop-ups, and rigorous A/B testing to drive first-party data capture and list growth.
- Monitor channel health and deliverability metrics (list hygiene, domain health, inbox placement) while delivering comprehensive weekly and monthly lifecycle performance reports.
- Actively integrate AI tools into daily workflows (for copy drafts, layout ideation, and creative iteration) to accelerate production speed without sacrificing luxury-brand quality.
Job requirements 2
- 3+ years of experience running end-to-end email and SMS programs for a DTC eCommerce brand.
- Deep, expert-level proficiency with Klaviyo (flows, advanced segmentation, campaigns, and native analytics).
- Strong copywriting skills with the ability to write highly engaging, on-brand content tailored to an aspirational audience.
- Proficient in digital email design with an eye for clean, modern, and mobile-optimized layouts.
- Fluent English communication skills (written and spoken), as all direct leadership communication is in English.
- Strong self-direction and autonomy, with the ability to run a comprehensive marketing program independently without hand-holding.
- AI Fluency, Active use of AI tools as a core part of your daily workflow (for copy drafts, layout ideation, and creative iteration) to move meaningfully faster without sacrificing quality.
Job requirements 3
- Experience working with DTC fashion, beauty, accessories, or fine jewelry brands is a strong plus.
- Prior experience managing a lifecycle marketing program completely solo within a fast-moving environment is a plus.
- Technical proficiency with Shopify (our store platform) and basic knowledge of HTML/CSS for email templating.
- Familiarity with specialized SMS/MMS platforms such as Postscript or Attentive.
- Experience managing dedicated list growth and pop-up software (such as Privy, Justuno, or native Klaviyo forms).
Skills Required
- 3+ years running end-to-end email and SMS programs for a DTC eCommerce brand
- Deep, expert-level proficiency with Klaviyo (flows, segmentation, campaigns, analytics)
- Strong copywriting skills for on-brand, aspirational audiences
- Proficient in digital email design; mobile-optimized layout experience
- Fluent English communication skills (written and spoken)
- Strong self-direction and autonomy to run marketing programs independently
- Active use of AI tools in daily workflow for copy and creative iteration
- Technical proficiency with Shopify and basic HTML/CSS for email templating
- Familiarity with specialized SMS/MMS platforms such as Postscript or Attentive
- Experience managing list growth and pop-up software (Privy, Justuno, or native Klaviyo forms)
- Experience working with DTC fashion, beauty, accessories, or fine jewelry brands
- Prior experience managing a lifecycle marketing program solo in a fast-moving environment
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The Company
What We Do
Where startups soar! We're not just building startups - we're crafting the future. From ideation to execution, we provide the blueprint for startup success. We specialize in nurturing startups from the ground up, and supercharging existing ones with our top-tier technical talent solutions. Join us at Ryz Labs, where we turn promising ideas into thriving businesses. Let's shape the future of innovation together!
