Lifecycle Marketing Manager

Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.

Role Overview

We’re looking for a hands-on, creative, and analytical Lifecycle Manager with ~3 years of experience who can take ownership of our CRM platform (Iterable) and create engaging communications (email, SMS, in-app notifications. You’ll be responsible for crafting, executing, and optimizing campaigns across the full member lifecycle. You’ll dive into segmentation, automation, testing, deliverability, and copy/design. You’ll partner across growth, content, and product to ensure our messaging is relevant, timely, and impactful.

This is a full time hybrid role located in LA and will report to the Lifecycle Lead. As a key member of our Marketing team, here’s what you’ll do:

Key Responsibilities

• Execute lifecycle campaign strategies across enrollment, onboarding, retention, and re-engagement.
• Build, maintain, and optimize automated workflows
• Segment our member base using behavior, engagement, demographics, and predictive signals
• Write engaging, member-centered copy that inspires action while staying true to Bold’s voice and brand guidelines.
• Create email design and templates (HTML/CSS knowledge a plus) within our CRM system.
• Run A/B tests and iterate based on learnings
• Monitor, analyze, and report on email KPIs
• Ensure list hygiene, suppression, bounce handling, and deliverability best practices
• Work cross-functionally with design, content, product, analytics, CRM, and growth teams
• Maintain campaign calendars, documentation, and stakeholder communication

Required:

• ~3-5 years of experience in email marketing, CRM / lifecycle roles, or equivalent
• Experience working with a CRM or marketing automation platform (Iterable, Braze etc.)
• Strong writing skills
• Some familiarity with email design or templates (HTML/CSS skills are a +)
  Analytical mindset: comfortable with metrics, dashboards, and deriving insights
• Experience in A/B testing and iterative optimization
• Good project management: ability to handle multiple campaigns, deadlines, and stakeholders
• Detail-oriented and quality-driven

Benefits:

• Comprehensive health, dental, and vision insurance
• 12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental leave otherwise)
• Company-sponsored life insurance
• Unlimited PTO
• 401(K) after 6 months of employment
• Monthly fitness stipend
• One-time stipend for home office setup

Compensation: 

We’re committed to an inclusive, consistent, and equitable approach to compensation and anticipate that this position will earn between $85,000 to $125,000 annually. The exact salary will depend on the amount of relevant and transferable experience you bring to the role. You will also receive meaningful equity in the form of a stock option grant.

Age Bold, Inc. is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We do not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, pregnancy status, national origin, disability, veteran status, or any other factor prohibited by law.