Lifecycle Marketing Manager

Posted 14 Days Ago
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New York, NY
In-Office
Mid level
Fashion
The Role
The Lifecycle Marketing Manager will focus on user retention, implementing automated systems and lifecycle experiments using AI and no-code tools to engage and retain customers.
Summary Generated by Built In

We're looking for a retention marketer and operator to take ownership of our activation, re-engagement, and retention systems for a company building the future of fashion. Turn new users into active creators, and creators into repeat customers — through smart, personalized, automated lifecycle experiences.

You thrive on building, testing, and iterating quickly—and using AI, no-code tools, and clever thinking to move fast and deliver impact. You’ll dig into user behavior, design lifecycle experiments, and use AI and automation tools to execute campaigns fast. No waiting for product or engineering—this is your playground.

In this role, you will...

  • Own user retention: Map the lifecycle, find dropoffs, and build experiments to bring people back.
  • Hack together systems: Use AI, no-code tools, and your own creative muscle to build automations, messaging flows, and activation loops.
  • Create at scale with AI: Use AI tools to generate and personalize content, landing pages, emails, and in-product experiences.
  • Run lifecycle experiments: Test content, timing, frequency, and segmentation strategies to find what works—across messaging, onboarding flows, reactivation campaigns, or new user segments.
  • Act on data: Surface insights, design interventions, and measure impact.

Why This Role is Special

  • You’ll define the future of the fashion industry and retention marketing in the age of AI—not just optimize an existing playbook.
  • You’ll move faster than traditional teams thanks to AI, automation, and full ownership.
  • You’ll operate at the edge of marketing, no-code, and AI—and become a model for the future of growth.
  • You’ll see your work in the product, in the numbers, and in user feedback—every day.

Requirements

You’re a fit if you...

  • Have 2-5 years of experience in growth, lifecycle marketing, or startup execution, ideally in a zero-to-one or solo operator role.
  • Think like a product manager for the funnel — test, iterate, measure.
  • Have built or automated workflows using no-code tools (Zapier, Airtable, Klaviyo, etc.) and love connecting the dots between tools without needing an engineer.
  • Can write persuasive, clear, and high-converting copy—emails, texts, modals, landing pages, all of it.
  • Love fast feedback loops. You're addicted to testing ideas, measuring impact, and improving daily.
  • Are highly self-directed—you see problems and solve them before they’re assigned.

Benefits
  • We offer full benefits (medical, dental, and vision), a competitive salary and equity
  • Resonance Companies is an equal opportunity employer and values diversity in our company. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Top Skills

AI
Airtable
Klaviyo
No-Code Tools
Zapier
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The Company
HQ: New York, NY
90 Employees
Year Founded: 2015

What We Do

Resonance is an integrated intelligent technology company that has reimagined the entire fashion industry value chain -- from creation to closet -- with its platform, ONE. ONE enables economic, environmental, and social value by driving increased profitability for brands; by transparently and accountably reducing environmental impact; and by creating jobs and opportunities in the markets where products are purchased. ONE enables a brand to design,sell, and make (in that order) one verifiably-sustainable garment on-demand, closest to its customer, in real-time, with greater profitability than legacy brands that produce 1,000 or more garments in bulk over many months.

Resonance Companies was founded in 2015 by Lawrence Lenihan, Chairman and Co-Founder and Christian Gheorghe, CEO and Co-Founder.

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