Lifecycle Marketing Manager

Role Responsibilities

• Own the strategy, execution, and analysis of lifecycle programs, including onboarding, activation, feature education, challenge engagement, win-backs, and reactivation, to drive profitable, health-aligned behavior that supports key business objectives.
• Act as the internal advocate for the Pacer experience, ensuring user needs, expectations, and sentiment are reflected in product and marketing priorities.
• Map the end-to-end customer journey to identify moments that matter and deliver personalized interventions that create value.
• Design, launch, and manage multi-channel engagement campaigns (email, push, in-app, SMS, dynamic push, chat), aligned to launches, behavior-based triggers, seasonality, and promotional moments.
• Test and optimize campaigns and message flows using data insights, partnering with Data and Engineering to segment audiences, define triggers, and measure effectiveness.
• Collaborate with Product and Creative teams to ensure lifecycle communications are integrated with the app experience, reflecting new features, challenges, or offers.
• Present updates to leadership on user base health, retention metrics, and forward-looking plans to optimize user value and experience.
• Contribute to continuous improvement of the Paceline app by providing user insights and innovative ideas to the roadmap.
• Maintain documentation and QA practices to ensure flawless, compliant execution.
• Navigate cross-departmental priorities to align on a cohesive engagement experience, unlocking both commercial outcomes and customer satisfaction.

Preferred Qualifications

• 3–5+ years of experience in lifecycle, CRM, or retention marketing, ideally within a startup, DTC, or digital product environment.
• Deep understanding of lifecycle marketing fundamentals—including segmentation, testing, journey design, content strategy, and campaign optimization using data insights.
• Proficient with platforms like Braze, Segment, or similar tools for campaign automation and audience targeting.
• Strong communicator with excellent writing and editing skills, able to craft clear, motivating, brand-aligned messaging across channels.
• Highly organized and detail-oriented, with proven ability to manage cross-functional workflows, calendars, and campaign execution.
• Critical, creative, and entrepreneurial thinker, proactive in navigating ambiguity, solving problems, and identifying high-impact opportunities.
• Team-oriented and mission-driven, motivated to make a measurable difference through collaboration and thoughtful execution.