Lifecycle Marketing Manager

About Us:

Torch Dental is a rapidly growing start-up whose mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process. Torch is targeting the $100+ billion office-based healthcare supply industry, starting with dental practices. Our innovative e-commerce software platform streamlines healthcare professionals’ procurement process and secures the best prices for products.

We are a close‑knit team that enjoys working together every day to solve real‑world problems. We obsess over customer satisfaction, promote a strong bias for action, encourage team members to engage in impactful work, and foster a one team culture. Our goal is to create better solutions to help healthcare professionals succeed, and we are looking for people like you to help bring this vision to life.

Your Contribution:

Torch Dental is hiring a Lifecycle Marketing Manager to design and execute data-driven campaigns that engage, retain, and grow our customer base. You will be responsible for developing and optimizing lifecycle marketing strategies across key channels such as email, in-app messaging, tradeshows, mailers and more. The ideal candidate has a deep understanding of customer journeys, segmentation, CRM automation, and personalization to drive meaningful customer experiences and business growth.

Location:

Austin, Texas (in office Monday - Thursday, flexibility on Friday)

We recognize that team members may need flexibility around office hours for situations such as drop off and pick of children and unexpected emergencies. Employees are able to work with their manager to ensure schedules are aligned and there is appropriate coverage for the team.

Hours:

Monday - Friday 8:00 AM - 5:00 PM CST

Key Responsibilities:

• Develop and Execute Lifecycle Strategies – Build multi-channel campaigns (email, mailers, in-app, tradeshows) to engage users across the customer journey, from acquisition to retention and reactivation
• Customer Segmentation & Personalization – Leverage customer data to create targeted, automated campaigns that enhance the customer experience and increase conversions
• Marketing Automation & Optimization – Utilize tools like Constant Contact, ChiliPiper, HubSpot and Salesforce to manage and optimize lifecycle workflows for efficiency and impact
• A/B Testing & Experimentation – Design and run experiments to optimize messaging, timing, and delivery channels for higher engagement
• Analytics & Performance Tracking – Monitor campaign KPIs and derive actionable insights to improve lifecycle programs
• Cross-functional Collaboration – Work closely with Sales, Product, Growth and Customer Lifecycle teams to align marketing efforts with business goals and enhance user experience
• Stay Ahead of Industry Trends – Continuously research and apply best practices in lifecycle marketing, personalization and customer retention strategies

Who You Are:

• Process oriented with a passion for marketing strategy and execution
• Strong project management and organizational skills
• Hands-on collaborator that works well in teams and cross-functionally
• Advanced understanding of the customer journey and psychology of marketing
• An avid learner who is as excited about tests and experiments as much as wins and results
• A strong interest in understanding the customer and delivering a highly engaging and tailored experience
• Strong attention to detail, time management skills and ability to prioritize effectively
• Interest in start-ups, technology, and / or healthcare

Required:

• A bachelor’s degree and strong marketing background
• Integrated campaign accelerator
• 3 to 8 years of total professional experience
• 2+ years of lifecycle marketing experience 
• Experience and interest in marketing to small businesses

Benefits:

• Salary range: $110K - $125K (Eligible for annual cash performance bonus and equity options grants)
• 401k benefits with Empower
• Unlimited paid time off (PTO)
• Maternity and Paternity leave
• Medical and dental coverage with Aetna
• Work from home stipend
• Commuter benefits for hybrid employees
• Fully stocked pantry and fridge for hybrid employees
• An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.