Lifecycle Marketing Manager

About Xano:
Xano is the fastest way to build a scalable backend for any App using No-Code. Each Xano account comes with a Scalable Server, a Flexible Database, and a No-Code API Creator that can transform, filter, and integrate with data from anywhere. We are well-capitalized and on the road to accomplishing our broader mission: to empower anyone to create scalable, world-class software
Why we're hiring:
More and more people are turning to No-Code to build the software they need. Since our launch in 2021, we have helped over 60,000 users build their backend using Xano. Now, we're looking for an experienced Lifecycle Marketing Manager to drive engagement, activation, and retention for our growing user base.
Who we're looking for:
The ideal candidate will have a deep customer journey understanding, proven experience optimizing lifecycle campaigns, and the ability to analyze data to maximize lifetime value. Key responsibilities include developing and executing multichannel strategies, collaborating cross-functionally, and staying ahead of industry trends. If you're a data-driven marketer who thrives on driving business impact, we'd love to hear from you.
What you'll be doing:

• Develop and execute multichannel customer lifecycle marketing campaigns to drive user activation, engagement, and retention
• Analyze user behavior data to identify opportunities for improving the customer journey and maximizing lifetime value
• Collaborate with the product, growth, and customer success teams to ensure a seamless and personalized user experience
• Test and optimize lifecycle marketing campaigns and workflows to continuously improve performance metrics
• Stay up-to-date with industry best practices, trends, and technologies in the lifecycle marketing space
• Define, track, and report on key performance indicators (KPIs) to measure the impact of lifecycle initiatives
• Utilize marketing automation and customer data platforms to power sophisticated lifecycle campaigns
• Foster a data-driven, customer-centric mindset across the organization
• Provide strategic recommendations to leadership on user retention and growth strategies
• Develop scalable processes and playbooks to streamline lifecycle marketing operations

Your Competencies:

• Customer Journey Expertise - Deep understanding of the customer lifecycle and how to optimize each stage for engagement, activation, and retention.
• Data Analysis & Optimization - Ability to interpret user behavior data, identify trends and opportunities, and continuously test and refine lifecycle campaigns.
• Marketing Automation Proficiency - Skilled in leveraging marketing automation tools and platforms to power personalized, scalable lifecycle programs.
• Cross-Functional Collaboration - Strong communication and interpersonal skills to work effectively with product, growth, and customer success teams.
• Strategic Thinking - Capacity to develop and execute comprehensive lifecycle strategies aligned with broader business objectives.
• Performance Reporting - Skilled at defining, tracking, and communicating the impact of lifecycle initiatives through KPIs and other key metrics.
• Industry Awareness - Stays up-to-date on the latest lifecycle marketing trends, technologies, and best practices to maintain a competitive edge.
• Growth Mindset - Embraces a test-and-learn mentality, constantly looking for new ways to optimize the customer experience and drive retention.
• Analytical Problem-Solving - Uses data-driven insights to identify challenges, ideate solutions, and make informed, strategic decisions.
• Process Orientation - Able to build scalable, repeatable lifecycle marketing workflows and playbooks to support continued growth.
• (PLUS) Has Basic knowledge of the No-Code industry. We are the leading No-Code Backend platform that connects to a wide variety of No-Code Front-ends. Having a basic understanding of the landscape would be a plus.

Why work at Xano:
This is an exciting opportunity to work at a fast-growing, mission and community-driven startup.

• Opportunity for impact: we have an open, direct team culture: leadership discusses initiatives, issues, and plans openly, and enjoys being challenged on their thinking.
• We move fast: we are product-led and are focused on execution in the day-to-day. This means no endless meetings on strategy and execution. If we disagree about a feature direction, we'll default to trying it out in a quick, low-risk way.
• Ownership: we measure success based on customer happiness. If you pitch something you think would dramatically improve our users' lives and the team agrees, the response will almost always be "Let's do it!"