Lifetime Brands is looking for a Lifecycle Marketing Manager to own lifecycle marketing strategy across our portfolio of direct-to-consumer brands, including PlanetBox, S'well, Year & Day, Mikasa, Pfaltzgraff, Fitz & Floyd, Fred & Friends, and others. This role sets the roadmap for email, SMS, loyalty, referral, and reviews across our DTC brand portfolio, owns the underlying platform architecture in Klaviyo and Yotpo, and builds the reporting that tells leadership the story of how lifecycle is performing.
This role will be the strategic and technical anchor our brand teams work through, setting priorities, building the systems and playbooks, and driving alignment across seven brands. The ideal candidate is a strong strategist and hands-on platform owner who is equally comfortable configuring a Klaviyo flow themselves and getting a brand marketer who doesn't report to them to execute against a shared roadmap on deadline.
What you'll do:
Lifecycle Strategy & Cross-Brand Coordination (35%)
- Own end-to-end lifecycle marketing strategy across all DTC brands, tailoring journeys to each brand's customer base, tone, and product cadence
- Build and maintain a shared lifecycle playbook and testing framework that scales across the portfolio without flattening brand distinctiveness
- Set priorities and drive execution through each brand's digital marketing team, who owns day-to-day campaign execution; align teams with competing launch calendars and business priorities.
- Serve as the go-to resource on lifecycle strategy and platform capability for brand teams
Klaviyo Platform Ownership (25%)
- Own platform architecture, segmentation strategy, and automation design in Klaviyo across all brands
- Build and refine automated programs including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and sunset flows, in partnership with brand marketers on execution
- Set and govern A/B testing standards and deliverability practices across seven brand sending domains
- Troubleshoot and resolve platform-level issues brand marketers can't solve on their own
Yotpo: Loyalty, Referral & Reviews (20%)
- Own configuration, feature rollouts, and ongoing optimization of Yotpo Loyalty, Referral, and Reviews across the brand portfolio
- Design and iterate on loyalty program mechanics and referral incentive structures per brand
- Manage the review generation strategy and integrate review content into lifecycle and onsite experiences
- Stay current on Yotpo's feature roadmap and evaluate new capabilities for adoption
Reporting & Executive Communication (20%)
- Build recurring reporting that clearly tells the story of lifecycle performance across the portfolio: retention, repeat purchase rate, CLTV, and program-level revenue contribution, by brand and in aggregate
- Translate performance data into a clear narrative and prioritized recommendations for the SVP of Digital
- Track and report on Yotpo program health: loyalty enrollment, referral conversion, and review volume and sentiment
What you'll need:
- 6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience, ideally with multi-brand or multi-portfolio ownership
- Deep, hands-on Klaviyo expertise: flows, segmentation, A/B testing, deliverability management at the platform-architecture level, not just campaign execution
- Hands-on experience with Yotpo (or a comparable loyalty/referral/reviews platform), including configuration and feature adoption
- Proven ability to drive execution cross functionally, across multiple distributed brand teams with competing priorities
- Strong project management instincts: you keep seven brands' worth of moving pieces organized without anything slipping
- Proven ability to build reporting that a senior leader can act on without follow-up questions
- Experience in DTC, ecommerce, or consumer products preferred
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.
Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.
This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.
Skills Required
- 6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience
- Hands-on experience owning lifecycle marketing across multiple brands or portfolios
- Deep, hands-on Klaviyo expertise, including flows, segmentation, A/B testing, deliverability management, and platform architecture
- Hands-on experience with Yotpo or a comparable loyalty, referral, and reviews platform
- Experience configuring platforms and adopting new features
- Ability to drive cross-functional execution across distributed brand teams with competing priorities
- Strong project management skills
- Ability to build actionable reporting for senior leadership
- Experience in direct-to-consumer, ecommerce, or consumer products
What We Do
Life Time, Inc. operates health and athletic country clubs across the United States and Canada, combining gyms and fitness training with group exercise, personal training, spas, nutrition, athletic events, family and children’s programs, and digital wellness offerings. Its mission is to help people achieve their health and wellness goals through a broad, community-oriented lifestyle platform that extends beyond a conventional gym.
