About Tin Can
Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world.
We're creating a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).
As we gear up to reach more families both at home and abroad, we're looking to bring on someone who can build a lifecycle engine that stays personal even as we scale.
The Role
The Lifecycle Marketer is responsible for owning and optimizing Tin Can's email program, driving engagement, retention, and revenue growth through lifecycle marketing that feels as warm and personal as the connections we help families create. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo, from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.
The ideal candidate is a builder who thrives in a fast-paced, collaborative environment and enjoys balancing strategy with execution. Working closely with our Growth Lead, Brand, and Product teams, this role ensures every customer communication feels timely, true to who we are, and grounded in what the data tells us.
What You'll Do
Own the end-to-end execution of Tin Can's email program in Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization
Develop and manage the email marketing calendar in partnership with Growth and Brand to support product launches, promotions, and seasonal campaigns
Build, maintain, and optimize lifecycle automations including welcome series, abandoned cart, post-purchase, post-activation, loyalty and repeat purchase, referral, and other customer journey programs
Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value
Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation
Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable
Collaborate with Product to translate retention strategy into post-activation flows, onboarding sequences, and re-engagement triggers based on usage signals
Prepare regular reporting and performance insights, providing recommendations to improve conversion rates, engagement, deliverability, subscriber growth, and overall program health
Stay current on CRM best practices, lifecycle marketing trends, and emerging technologies to continuously improve program performance
What We're Looking For
4-6+ years in lifecycle, CRM, or retention marketing
Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, campaign deployment, and reporting
Comfort working across Shopify and non-standard purchase paths; you're not thrown by a customer journey with more than one entry point
Strong instincts for brand voice. You can take a rough brief and know when something reads as "too ecommerce" for a brand like ours
Experience working closely with design teams. You know how to write clear briefs so they understand what you’re asking for, as well as the self-confidence to kindly push back if the end result doesn’t meet all your needs
Analytical enough to read cohort, retention, and revenue data and turn it into a testing roadmap, not just a send calendar
A builder's mindset. You're excited to stand up a program largely from scratch, not just optimize an existing one
Strong, fast written communication and the organization to keep multiple flows, tests, and campaigns moving at once
Why Join Tin Can
We're building tech that protects childhood: We're on a quest to give kids a more analog childhood — one with real conversations, real connection, and way less screen time. This is a rare opportunity to build something that truly matters.
Build something from (almost) nothing: most lifecycle roles ask you to optimize an existing program. This one is yours to shape from the ground up, with the freedom to define what good looks like and real ownership over the results.
A seat with real reach: your work touches nearly every part of the customer journey - giving you outsized influence over retention and revenue, not just one narrow slice of it.
Small, high-trust team: Every company says "team," but at Tin Can it means something different. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. Your ideas and instincts matter from day one.
If you're excited by the idea of shaping how thousands of families experience something simpler and better for their kids, please reach out. We can't wait to meet someone who's ready to jump in, set the bar, and help us grow.
Skills Required
- 4-6+ years in lifecycle, CRM, or retention marketing
- Deep, hands-on Klaviyo expertise (flows, segmentation, dynamic content, deployment, reporting)
- Experience working with Shopify and non-standard purchase paths
- Build and optimize lifecycle automations (welcome, abandoned cart, post-purchase, onboarding, loyalty, referral)
- Experience designing and analyzing A/B tests for subject lines, messaging, timing, creative, and segmentation
- Knowledge of subscriber acquisition, list health, deliverability, suppression strategies and compliance (CAN-SPAM, TCPA, GDPR)
- Strong instincts for brand voice and ability to craft on-brand communications
- Experience collaborating closely with design teams and writing clear design briefs
- Analytical skills to read cohort, retention, and revenue data and build a testing roadmap
- Ability to stand up a lifecycle program from scratch and manage multiple flows/tests/campaigns
What We Do
Tin Can is a screen-free phone for kids that gives them the independence to call friends and family—without giving them a smartphone. Built like a modern landline, Tin Can connects over Wi-Fi and uses a simple mobile app for parents to control who can call in and out. There’s no browser, no app store, no camera, no spam—just voice. It’s a safer, saner way for kids to communicate and gain a bit of freedom without the baggage of adult tech. We believe that real connection doesn’t require a screen. And that childhood is better when it’s full of imagination, not notifications. Tin Can started in one neighborhood in Seattle, where we hand-installed 40 early prototypes and watched them spread by word of mouth. Now, Tin Can is being used by kids in over 30 states—with no marketing, no paid ads, just families telling other families. We’re growing fast, and so is the movement of parents looking for a better way to let their kids be independent, without handing over the internet in their pocket. Our newest Tin Can is fully custom hardware, designed from the ground up to be beautifully simple. It works out of the box, connects through our app, and comes with smart features like emergency calling, quiet hours, and a free Can2Can plan that lets any two Tin Cans call each other with no subscription required. Tin Can is built for the 4–13 age range—when kids are old enough to want a phone, but not quite old enough to manage one. We’re on a mission to bring back the freedom of the old-school landline, updated for today’s families.
