The Role
Own lifecycle strategy from onboarding to expansion across email, push, in-app, and SMS. Build automated campaigns in Iterable, define activation/retention metrics with Product and Data, run A/B tests, report KPIs, leverage AI for personalization, and collaborate with cross-functional and distributed teams to reduce churn and drive growth.
Summary Generated by Built In
Senior Lifecycle Marketing Manager
Everfit
San Francisco Bay Area (Hybrid)
Lifecycle Marketing Manager
San Francisco, CA (Hybrid) · Full-Time · Reports to: Growth Marketing Manager
About Us
At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We’ve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We’re proud to support over 300,000 coaches and millions of clients worldwide.
The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts — with experience at Nike, Apple, Meta, Future, Les Mills, and more — we’re pushing the boundaries of what’s possible in health and fitness technology.
Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging technology and AI to revolutionize the industry — while keeping the human touch at the heart of coaching.
The Role
We're looking for a Lifecycle Marketing Manager to own the full customer journey from activation through retention and expansion. You'll design and execute data-driven email, push, and in-app campaigns that deepen engagement with our coach and trainer community, reduce churn, and drive revenue growth. This is a high-visibility role at the intersection of product, data, and marketing, and a chance to meaningfully shape how tens of thousands of fitness professionals experience Everfit.
What You'll Do
- Own lifecycle strategy across the full funnel: onboarding, engagement, retention, win-back, and expansion spanning email, push notifications, in-app messaging, and SMS.
- Build and optimize automated drip sequences and triggered campaigns in iterable that respond to real user behavior and milestones (first client added, first program published, first payment collected, etc.).
- Partner with Product Marketing to translate each feature’s value props into the right message, delivered at the right moment in a coach’s journey. Write high-converting lifecycle copy within Everfit’s established brand voice.
- Partner with Product and Data to define key activation and retention metrics, identify drop-off points, and run experiments that move the needle.
- Report on lifecycle KPIs (activation rate, 30/60/90-day retention, churn, LTV) and present findings and recommendations to leadership.
- Leverage AI tools to accelerate content production, personalization, and campaign iteration. AI fluency is core to how we work at Everfit.
- Develop deep empathy for our coach and trainer community; understand their business goals, seasonal rhythms, and what makes them stay. And bring that insight into every campaign.
- Build and maintain segmentation models that ensure the right message reaches the right coach at the right moment in their journey.
- Collaborate with our Vietnam-based team across time zones, contributing to a culture of async communication and shared ownership.
What We're Looking For
- 4+ years of lifecycle, CRM, or retention marketing experience, ideally at a B2C or prosumer SaaS company. Deep experience with product-led growth motions and in-product messaging.
- Hands-on experience with a major marketing automation platform (Iterable, Hubspot, or equivalent). You can build complex flows yourself, not just brief them out.
- Strong analytical instincts; you're comfortable in data tools (SQL a plus) and make decisions rooted in evidence, not intuition alone.
- A genuine passion for health, fitness, or the creator/entrepreneur economy. You understand what drives someone to build a coaching business, and that empathy shows in your work.
- Experience designing and interpreting A/B and multivariate tests; you know the difference between statistical significance and practical significance.
- Clear, compelling copywriting skills. You can write a subject line that gets opened and a nurture email that gets replied to.
- Fluency with AI-assisted tools for content creation, segmentation, and campaign optimization; comfort experimenting with emerging capabilities.
- Collaborative working style with the ability to operate autonomously; you to thrive without a lot of hand-holding and communicate proactively across time zones.
Bonus Points
- Experience marketing to SMBs, solopreneurs, or prosumers who blend personal passion with professional practice.
- Familiarity with fitness, wellness, or health tech platforms.
- Background working with globally distributed, cross-cultural teams.
What We Offer
- Competitive salary and equity package at a well-funded Series B company with significant growth ahead.
- Hybrid work environment based in San Francisco with flexibility and autonomy.
- Annual company retreat bringing together the full US and Vietnam team. This is a genuine highlight of the Everfit year.
- Health Insurance benefits.
- A tight-knit, mission-driven team where your work has direct, visible impact.
Everfit is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills Required
- 4+ years lifecycle, CRM, or retention marketing experience (B2C or prosumer SaaS preferred)
- Deep experience with product-led growth motions and in-product messaging
- Hands-on experience with a major marketing automation platform (Iterable, HubSpot, or equivalent)
- Ability to build complex automated flows and triggered campaigns
- Strong analytical instincts and comfort with data tools
- SQL
- Experience designing and interpreting A/B and multivariate tests
- Clear, compelling copywriting skills for lifecycle messaging
- Fluency with AI-assisted tools for content creation, segmentation, and optimization
- Collaborative working style and ability to operate autonomously across time zones
- Genuine passion for health, fitness, or the creator/entrepreneur economy
- Experience marketing to SMBs, solopreneurs, or prosumers
- Familiarity with fitness, wellness, or health tech platforms
- Background working with globally distributed, cross-cultural teams
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The Company
What We Do
Everfit is an all-in-one training platform powered by advanced AI and automation, trusted by over 280,000+ fitness coaches and training businesses in 190+ countries to scale their coaching to the next level! Helping coaches save time and 10x their productivity, Everfit equips them with powerful tools like AI Workout Builder, meal plans, recipe books, habit coaching, communication, payments, custom branding, and white-label solutions—all in one seamless platform. By combining both high-ticket and low-ticket offerings in one place, Everfit empowers coaches to deliver personalized training programs, build thriving communities, launch fitness challenges, and turn fans into loyal customers. 👉 Start your 30-day free trial today!
