Lifecycle Marketing Manager, Lead Conversion & Nurture

Posted 2 Hours Ago
Be an Early Applicant
New York, NY, USA
Hybrid
102K-144K Annually
Senior level
Fintech • Software • Financial Services
See Clearly. Act Confidently.
The Role
Lead a marketing team to develop multi-channel campaigns, thought leadership, and website strategy that drive pipeline and bookings. Oversee content, budgeting, KPI tracking, and partnership with Sales to prioritize the roadmap while managing day-to-day operations and team development.
Summary Generated by Built In

Clearwater Analytics is looking for a senior marketing leader to help shape how we tell our story — to the market, to prospects, and to the industry at large. In this role, you'll lead a talented team driving thought leadership, multi-channel campaigns, and website strategy that directly fuels our sales pipeline and growth. You'll report to the Director of Marketing and have real ownership over how Clearwater shows up in a competitive fintech landscape.

This is a great fit for a senior marketing professional from a technology or financial services background who thrives on variety — strategy one day, hands-on execution the next — and who knows how to bring a team along with them.

Responsibilities:

  • Build and execute multi-channel marketing campaigns that grow brand awareness, establish Clearwater as a thought leader, and support pipeline and bookings goals
  • Get up to speed quickly on Clearwater's value proposition, key messaging, and target markets
  • Shape thought leadership themes and oversee content creation and distribution to key audiences
  • Own the strategy for Clearwater's public website and our digital publication, Clear Insights
  • Partner closely with Marketing and Sales leadership to prioritize the team's roadmap
  • Lead, develop, and grow a high-performing marketing team
  • Manage day-to-day team operations and project prioritization
  • Spot new opportunities, plan and schedule initiatives, and keep projects on track — with regular reporting to leadership
  • Own campaign budgets: estimate costs, track spend, and adjust as needed
  • Track performance against KPIs and use data to sharpen strategy over time

Requirements:

  • Bachelor's degree in business, marketing, or a related field
  • 8+ years of marketing experience, ideally within financial services or fintech
  • A track record of successfully leading and developing a team
  • Hands-on experience with marketing automation platforms, CRMs, and reporting tools
  • Strong written and verbal communication skills
  • A highly organized, detail-oriented approach to managing multiple priorities at once
  • Bachelor’s degree in business, marketing, or similar

  • 8+ years of experience in marketing roles in either financial services or financial technology

  • History of successfully leading a team

  • Experience with marketing automation software, CRMs, and reporting tools

  • Excellent verbal and written communication skills

  • Strong organizational and interpersonal skills

Salary Range

$102,000.00 - $144,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Skills Required

  • Bachelor's degree in business, marketing, or a related field
  • 8+ years of marketing experience, ideally within financial services or fintech
  • Proven track record of leading and developing a team
  • Hands-on experience with marketing automation platforms
  • Experience with CRMs
  • Experience with reporting tools and using data to drive strategy
  • Strong written and verbal communication skills
  • Highly organized, detail-oriented approach to managing multiple priorities
  • Experience owning campaign budgets and tracking spend

What the Team is Saying

Dan
Andrew
Cynthia
Liz
Alok
Dori
Ahmad
Clearwater Analytics (CWAN)
Souvik Das
Sandeep Sahai
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The Company
HQ: Boise, ID
1,100 Employees
Year Founded: 2004

What We Do

CWAN was founded on a simple belief: investment professionals deserve modern technology that actually works for them. Not legacy systems that slow them down. Not fragmented data that creates confusion. But one comprehensive platform that gives you complete visibility and crystal-clear insights. The result? Investment management that works as seamlessly as your investment strategy. Since our founding in 2004, CWAN has been the trusted technology partner powering the world’s leading institutional investors — from insurance companies, asset managers, and hedge funds to asset owners like corporations, endowments, and pension funds managing over $10 trillion in assets.

Why Work With Us

We continue to grow, fueled by a strong foundation, an ambitious vision, and a commitment to delivering exceptional value to our clients, partners, and team members around the world. What started as a bold idea in Boise, Idaho has rapidly transformed into a global presence. We’ve expanded our footprint significantly—now operating out of 24 offices

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Clearwater Analytics (CWAN) Offices

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Employees engage in a combination of remote and on-site work.

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