ABOUT THE ROLE:

Regal is helping contact centers shift from focusing on cost-saving to becoming revenue drivers. As part of this movement and as Regal’s first Lifecycle Marketing Manager - Experience & Events, you will develop and execute strategic marketing initiatives to nurture and maximize the value of our customer base, leveraging events as key touchpoints in the customer journey. This person will own the full P&L for these channels, and will work cross-functionally across the Sales, Rev Ops, Marketing, and Design teams to help achieve ambitious goals and to help build the Regal brand and community. From onboarding and activation to retention and advocacy, you will craft targeted campaigns and initiatives, including event-based initiatives, that enhance the customer experience and drive business outcomes. Over the next year, we anticipate doubling the marketing and sales team, so it’s an exciting time to join our team and partner with our VP, Marketing!

Responsibilities

• Event Strategy: Source, design and manage annual events strategy, schedule, and P&L. Partner internally and externally to execute a wide range of events (conferences, bespoke customer events, etc) and sponsorships
• Lifecycle Strategy Development: Collaborate with cross-functional teams to define and refine the lifecycle marketing strategy, including segmentation, targeting, and messaging across various customer touchpoints
• Customer Segmentation and Personalization: Utilize customer data and behavioral insights to segment the customer base and develop personalized marketing initiatives tailored to different customer segments
• Customer Journey Mapping: Map out the customer journey to identify key touchpoints and opportunities for engagement and optimization
• Campaign Management: Plan, execute, and optimize event-based marketing campaigns throughout the customer lifecycle, from onboarding to retention to reactivation
• Retention and Loyalty Programs: Implement retention strategies, loyalty programs, and re-engagement campaigns to reduce churn, increase customer satisfaction, and foster long-term loyalty 
• Performance Analysis and Optimization: Monitor and analyze key performance metrics (e.g., conversion rates, engagement metrics, churn rates) to assess the effectiveness of lifecycle marketing initiatives and optimize strategies for continuous improvement.

ABOUT YOU:

• 3+ Years of experience in lifecycle marketing at a fast-growth B2B SaaS company with a focus on experience and events
• Successful track record of working with B2B sales organizations to build and deliver lead gen results
• Experience with in-person and virtual events, including conference sponsorship
• Strong analytical skills with the ability to derive actionable insights from data and drive data-driven decision-making
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
• Proven experience in planning, procuring, and executing all aspects of conferences, including site selection, contract negotiations, stakeholder communications, booth build, branding, etc
• Demonstrated experience working with marketing and design teams

POSITION LOCATION & OFFICES:

This position is only available in New York City.