About Fasset
Fasset is a regulated stablecoin neobank transforming financial access across emerging markets.
Role Overview
We’re looking for a Lifecycle Marketing Executive who lives and breathes marketing automation. You’ll own our lifecycle marketing engine, building, executing, and optimising automated customer journeys that activate, retain, and grow our user base at scale.
Responsibilities
- Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle.
- Build, manage, and optimise automated journeys using our CRM and marketing automation platforms.
- Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging.
- Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention.
- Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones.
- Monitor campaign performance and present actionable insights and recommendations to stakeholders.
Requirements
- 2–3 years of experience in CRM, lifecycle marketing, or marketing automation.
- Hands-on experience with platforms such as Braze, CleverTap, HubSpot, Klaviyo, or equivalent tools.
- Strong copywriting skills with the ability to adapt tone and messaging for different audiences and markets.
- Analytical mindset with confidence in interpreting data and drawing actionable conclusions.
- Understanding of GDPR, CAN-SPAM, and data privacy best practices.
Nice to Have
- Experience within a fintech, crypto, or consumer tech environment.
- Basic HTML/CSS knowledge for email template customisation.
Skills Required
- 2-3 years of experience in CRM, lifecycle marketing, or marketing automation
- Hands-on experience with platforms such as Braze, CleverTap, HubSpot, Klaviyo, or equivalent tools
- Strong copywriting skills with the ability to adapt tone and messaging for different audiences and markets
- Analytical mindset with confidence in interpreting data and drawing actionable conclusions
- Understanding of GDPR, CAN-SPAM, and data privacy best practices
What We Do
Redefine the way money works for you, with Fasset. Fasset lets you seamlessly and securely manage all of your digital and real-world financial assets - from wherever you are, in your currency of choice. We believe in democratizing access to global assets, and that everyone, everywhere should be able to use their hard-earned money to buy high-quality, globally-traded assets to build and preserve their wealth. Through Fasset, you can: ⚫ Invest in both digital as well as real-world assets like stocks, bonds, commodities and precious metals. ⚫ Tap into our trading platform and take advantage of a wide range of tokenized assets, including real-time market data. ⚫ Connect to a digital wallet that makes shopping and transferring funds user-friendly, with integrated payment solutions for easy conversion. ⚫ Transfer or receive funds securely and conveniently from wherever you are worldwide with the Fasset Connect Network. The security of our customers’ funds, data and earnings are our top priority. We are regulated by the Virtual Assets Regulatory Authority (VARA). No aspect of this platform is intended to provide, or should be interpreted as providing, any investment, tax, legal, financial, or other advice of any kind. The materials presented on this platform should not be considered a substitute for professional advice. If you decide to engage in transactions based on any material found on this platform, the decisions, transactions, and any consequences that arise are solely your responsibility. While other users may share investment advice or opinions, please be aware that such advice or opinions are merely conversational exchanges between individuals who may be anonymous or unidentifiable. Fasset explicitly does not provide investment advice directly, indirectly, implicitly, or in any manner whatsoever. It is recommended that you use any information obtained from this platform as a starting point for your own independent research.
