Lifecycle Marketing Associate

The Role: Lifecycle Marketing Associate

Cash compensation range: $85,000 - 102,000 USD annually + equity

We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail-oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in-app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high-impact campaigns that drive results.

Responsibilities of the role include, but are not limited to:

• Campaign Planning, Execution, and QA
• Planning, executing, and QA’ing lifecycle campaigns from start to finish.
• Developing campaign, audience, and testing strategies aligned with company goals and KPIs.
• Setting up, QA’ing, and managing lifecycle campaigns, automated triggers, and transactional communications across email, push, in-app messages, and SMS.
• Updating and maintaining a high volume of unique content cards in Stride’s native app.
• Updating email HTML and templates to meet campaign requirements and copy structure.
• Building, managing, and updating the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content.
• Design & Content Development
• Partnering with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma.
• Developing copy and subject lines that align with brand voice.
• Creating thorough copy briefs with clear guidelines for copywriters, then managing the copy development, review, and approval process.
• Campaign Analysis, Reporting, and Optimization
• Tracking, analyzing, and summarizing campaign performance metrics, including open, click, and unsubscribe rates.
• Analyzing A/B tests, defining learnings, and making recommendations for optimization.
• Reporting on campaign performance and insights across the organization.
• Compliance: 
• Adhering to privacy, internal, and industry guidelines for all communication channels.
• Ensuring compliance with CAN-SPAM, TCPA, and HIPAA regulations.
• Documentation: 
• Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions.

Experience & Qualifications:

We recognize that underrepresented groups such as women and BIPOC individuals are historically less likely to apply to a role if they don’t meet 100% of the listed qualifications. We encourage you to apply if you meet a majority of the qualifications and this role is aligned with your career trajectory. 

When reviewing your resume, we’ll be looking for:

• 3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns.
• Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization.
• Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters.
• Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel.
• Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team.
• Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail.
• Proficiency with Google Sheets, Docs, and Slides.
• Familiarity with project or task management tools (e.g., Asana).
• Basic graphic design skills (e.g., Canva).
• Basic content management system experience (e.g., Squarespace).
• Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity.
• Experience in startup, e-commerce, and/or insurance environments preferred, but not required.

If we have an opportunity to engage you in your interview process, we’ll look to assess that you are: 

• An effective communicator who can build strong working relationships, raise issues, share ideas, and clearly summarize results and learnings.
• Someone with a strong test-and-learn mindset—comfortable proposing experiments, running A/B tests, and iterating based on results.
• Able to meet deadlines under pressure while remaining flexible, organized, and committed to high-quality work.
• A self-starter who proactively seeks out resources, develops new ideas, and finds solutions to move work forward.