Lead Writer, Brand Creative Global Running

Posted 10 Hours Ago
Be an Early Applicant
United States of America
3-5 Years Experience
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Lead Writer responsible for shaping long-term and seasonal creative concepts, delivering brand storytelling, ensuring content meets high standards, driving brand awareness, and staying updated on emerging trends in sports and culture. Collaborates with various teams across the creative process to produce high-quality and engaging storytelling content. Requires 3-5 years of experience in writing within agency, brand, or social environments, deep knowledge of Global Running, and expertise in social and brand writing across platforms.
Summary Generated by Built In

Who Are We Looking For?

We are looking for a Lead Writer to join our Global Running brand creative team! Lead Writers are outstanding teammates, passionate about creating sharp narratives, ensuring creative integrity, and executing to a high standard. They work under the direction of the narrative lead and work alongside producers and designers to craft outstanding creative. They can work across several projects at the same time, always working against long-term themes and seasonal strategy. They deliver creative concepts, manifestos, athlete* storytelling and creative messaging across all channels, working collaboratively with Brand Narrative, Art Directors and Designers to help shape our concepts.

What Will You Work On?

  • Help shape long-term and seasonal creative concepts in partnership with the Brand Narrative team and Art Direction teams.

  • Deliver best-in-class brand storytelling, with deliverables ranging from manifestos and social content, to digital campaign content, headlines, and scriptwriting.

  • Ensure our content meets and exceeds the highest standards: always on-brand, culturally aware, sport-authentic, platform right, distinctive and engaging.

  • Work strategically to drive brand awareness and deliver strong engagement through creative deliverables.

  • Keep up to date with emerging trends in sports, design, culture, (social)media, and technology as relevant to Nike and the writing team.

  • Partner effectively across teams and dimensions—social, art direction, digital design, styling, photography, production, post-production, and marketing—throughout the creative process.

  • Ensure all projects are well-planned, creatively exceptional, and delivered on-time.

  • Review project work for highest standards of quality, consistency, accuracy, and successful completion.

  • Continually encourage and empower the team around you, working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective storytelling through a high volume of work and widely varying end uses.

Who Will You Work With?

You will partner closely with the Brand Narrative team and your Global Nike Running Brand Creative studio teammates, Global Marketing, @NikeRunning Social Team, the Production team, Geo studios, and Legal & Business Affairs.

What You Bring To Nike

  • 3-5 years writing in an agency, brand, or social environment.

  • A passion for the Athlete*, Sport* and Culture.

  • Deep Knowledge of Global Running; the sport, the athletes and its culture

  • A portfolio of social & brand writing across platforms, displaying a distinctive voice, expert command of style and tone, and impeccable eye for detail.

  • Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content.

  • Excellent verbal and visual communication skills.

  • Ability to work collaboratively with strong interpersonal skills.

  • Experience across brand, digital, and social writing, with a solid understanding of content platforms.

  • Have a good pulse on what’s happening on the social media platforms.

  • Strong time management with ability to keep multiple projects moving forward simultaneously.

  • Entrepreneurial spirit with proactive approach to identifying and acting on ways to improve the work.

  • Astute attention to detail and meticulous organizational skills.

  • Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining creative quality.

  • A sense of humor and a positive spirit.

The Company
HQ: Beaverton, OR
73,000 Employees
Hybrid Workplace
Year Founded: 1972

What We Do

At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.

Why Work With Us

With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.

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