We are looking for a Lead Web / Marketing Analyst to join our eCommerce Data team! Based from NEXT Head Office in Enderby, Leicestershire!
The Role:
The Data Team enables the department and the business to elevate understanding of customer behaviours, marketing investment and sales performance - what is working and what is not by articulating actionable insights from complex data.
As a Lead Web / Marketing Analyst, you will be at the heart of Next’s data driven growth strategy. Working closely with our marketing and trading team, you’ll support the delivery of high impact campaigns through exceptional analysis, clear articulation and robust reporting.
You won't just be "reporting" on the past; you will elevate our analytical maturity, transforming raw signals into actionable insights for scalable revenue growth from marketing investment.
What You’ll Take On:
You'll lead the interpretation of marketing and web analytics data to drive strategic campaign decisions. Your day to day responsibilities will include:
- Own analytics across key business areas, translating complex business questions into insight driven analysis with an 80/20 mindset.
- Conduct deep dive investigations into what drives performance. You will provide the evidence needed to pivot strategies, scale successful campaigns, or cut inefficient spend.
- Build scalable datasets and automated reporting solutions. You’ll identify unmet reporting needs and prioritise the development of tools that save time and add value.
- Collaborate with the Marketing, Trade and Data teams, translating technical data into clear, commercially grounded recommendations that senior stakeholders can act on immediately.
- Actively resolve data discrepancies and errors. You will continuously improve data quality, documentation and analytics standards across the department.
What You’ll Bring:
Technical and marketing expertise:
- Deep understanding of data structures from various marketing platforms including Google marketing suite, Google SA360, Meta Business manager, Google Analytics.
- Experience extracting and manipulating data from denormalised sources using SQL, Databricks and Biq Query.
- Experience in dashboards building in PowerBI.
- Experience in an ecommerce environment, ideally working in a retail or marketing agency.
Commercial skills:
- Ability to bridge the gap between technical data and commercial outcomes, telling a compelling story to non-technical audiences.
- Experience in marketing landscape, ROI analysis, and sizing commercial opportunities.
- A track record of working cross functionally to align on unified business goals.
- A proactive approach to data integrity and a drive to automate manual processes.
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Skills Required
- Deep understanding of Google Marketing Platform, Google SA360, Meta Business Manager, and Google Analytics
- Experience extracting and manipulating data using SQL, Databricks and BigQuery
- Experience building dashboards and reports in PowerBI
- Experience working in an ecommerce environment
- Experience in retail or marketing agency environments
- Ability to translate technical data into clear commercial recommendations for non-technical stakeholders
- Experience in marketing ROI analysis and sizing commercial opportunities
- Proactive approach to data integrity, documentation and automation of manual processes
What We Do
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family. For more information on BD, please visit bd.com.
