Lead TikTok Presenter

Posted 29 Days Ago
Be an Early Applicant
2 Locations
In-Office
50K-75K Annually
Entry level
Agency • eCommerce • Marketing Tech • Software
The Role
Lead high-stakes TikTok Shop LIVE presentations for major brands, driving product sales and viewer conversion. Manage, mentor, train, and recruit presenters; create hosting playbooks and quality standards; and collaborate with account and Live managers on brand strategy and performance. The role requires proven live-commerce results, strong coaching and talent-assessment skills, commercial awareness, and flexibility for evening and weekend streams.
Summary Generated by Built In
The role

You'll be the senior presenter in the business and the standard every host on our platform works to. You'll still present, and you'll lead the host team: finding, training and developing the next generation of LIVE hosts. You'll be part presenter, part team leader and part talent scout.

What you'll do
  • Present. Run high-stakes LIVEs for our biggest brands: launches, mega sale days and showcase streams. Demo products, run LIVE offers and convert viewers into buyers.
  • Lead. Be the senior voice for presenting across the business. Line-manage and mentor the host team, run a regular cadence of one-to-ones and performance check-ins, and represent presenters in leadership conversations on LIVE strategy, capacity and quality. Be the person brands, account teams and hosts all turn to for what good looks like on stream.
  • Train the hosts. Build and deliver our host training programme, from onboarding and the first stream through to advanced selling technique, TikTok Shop compliance and reading live data. Run regular reviews and give feedback that moves GMV per hour.
  • Recruit. Source, audition and onboard new hosts onto LiveHost. Use drama schools, affiliate creators, talent platforms and your own network. Know a great host within 30 seconds of a screen test.
  • Set the standard. Write the playbooks: stream structure, scripting by category, handling comments, pacing offers. Make sure the quality holds up as hours scale.
  • Work with the team. Partner with account and Live managers on host selection, brand briefs and performance. Bring what you see on stream back into strategy.

RequirementsWho You Are
  • An experienced live presenter. TikTok Shop LIVE is ideal; shopping TV, QVC-style selling or high-volume live commerce elsewhere also counts.
  • Someone with a track record you can prove: GMV, conversion or viewer numbers from streams you've run.
  • Experienced in leading or managing a team of presenters or talent, and confident setting expectations and holding people to them.
  • A natural coach who can make good presenters great and explain why something works.
  • A good judge of talent with an eye for the hosts others miss.
  • Commercial: you know a LIVE is a sales channel, not a show.
  • Comfortable with pace. We're a young company moving fast, and some streams fall on evenings and weekends around key trading moments. Schedule flexibility is required.

BenefitsCore Benefits
  • Competitive salary, £50,000 - £75,000 DOE
  • Performance-related bonus / commission aligned to commercial impact
  • 28 days holiday + bank holidays
  • Hybrid working with offices in London and Manchester
  • Flexible working hours – we care about output, not clock-watching
Growth & Career Development
  • Clear progression paths with responsibility early
  • Regular performance reviews focused on development and impact
  • Direct exposure to high-growth brands across the UK, US and EU
  • Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
  • Company pension scheme
  • Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
  • Team socials and events throughout the year
  • Staff discounts across our brands and partners
The Somerce Difference
  • We trust our people
  • We move quickly and back good ideas
  • You’ll have real influence, not just responsibility
  • If you perform, you’ll grow, simple as that

Skills Required

  • Experience as a live presenter, ideally in TikTok Shop LIVE, shopping TV, QVC-style selling, or high-volume live commerce
  • Provable track record of stream performance using GMV, conversion, or viewer metrics
  • Experience leading or managing a team of presenters or talent
  • Ability to set expectations and hold team members accountable
  • Strong coaching skills and ability to develop presenters
  • Ability to identify and assess presenting talent
  • Commercial understanding of LIVE as a sales channel
  • Schedule flexibility for evening and weekend streams during key trading periods
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: London
27 Employees

What We Do

Somerce is a social commerce agency growing brands on TikTok Shop to over $500k per month

Similar Jobs

MongoDB Logo MongoDB

Regional Director, Enterprise, Growth

Big Data • Cloud • Software • Database
Easy Apply
Hybrid
London, Greater London, England, GBR
5550 Employees

Wells Fargo Logo Wells Fargo

Accountant

Fintech • Financial Services
Hybrid
City of London, City and County of the City of London, England, GBR
205000 Employees

Wells Fargo Logo Wells Fargo

Vice President, Fund Finance

Fintech • Financial Services
Hybrid
City of London, City and County of the City of London, England, GBR
205000 Employees

Boeing Logo Boeing

Demand Forecasting Analyst (Inventory Modeling Tech Spec)

Aerospace • Information Technology • Software • Cybersecurity • Design • Defense • Manufacturing
Hybrid
Bristol, England, GBR
170000 Employees

Similar Companies Hiring

Ford Energy Thumbnail
Automotive • Software • Energy • Utilities • Manufacturing • Renewable Energy
Glendale, Kentucky
55 Employees
Revel Thumbnail
Aerospace • Hardware • Robotics • Software
Marina Del Rey, California
70 Employees
Blee Thumbnail
Artificial Intelligence • Marketing Tech • Software
New York, New York
33 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account