As the Lead for SEA and Social Ads, you will drive the paid media vision and strategy across 20+ markets. Responsibilities include strategy development, budgeting, forecasting, and managing campaigns on Google, Bing, Meta, TikTok, and Pinterest. You'll drive innovation, meet performance targets and ensure that all activities integrate seamlessly with the brand’s core values while delivering measurable business impact.
Your Responsibilities
Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.
Stay ahead of digital trends, bringing fresh tools and approaches into paid media.
Report results clearly, identify growth opportunities, and drive continuous improvement.
Leverage data insights and automation to sharpen campaign strategy and execution.
Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.
Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).
Lead a small in-house team and guide agency partners, building expertise and collaboration.
Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.
Your Profile
Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.
Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).
Proven ability to manage large budgets across media platforms.
Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.
Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.
Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.
Confident communicator with experience mentoring team members and leading cross-functional projects to completion.
Passion for technology, testing, and innovation — with a collaborative approach across departments.
Skills Required
- Several years of hands-on performance marketing experience
- Strong track record in paid social and paid search
- Proven ability to manage large budgets across media platforms
- Skilled in product feeds, automation and MMM tools
- Deep understanding of performance marketing metrics and optimization techniques
Carhartt Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Carhartt and has not been reviewed or approved by Carhartt.
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Healthcare Strength — Healthcare benefits are seen as comprehensive, including medical, dental, vision, telemedicine, and mental health support. Coverage breadth and wellness resources are positioned as a strong part of the total package.
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Leave & Time Off Breadth — Paid holidays, PTO, and paid parental leave are consistently emphasized as core offerings. Time-off policies are viewed as supportive of work-life balance across many roles.
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Wellbeing & Lifestyle Benefits — Employee discounts, gear/clothing allowances, education reimbursement, and student loan repayment add tangible value beyond base pay. These lifestyle-oriented perks are seen as meaningful contributors to total rewards.
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What We Do
Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance. Established in Detroit in 1889, our corporate headquarters is today located in Dearborn, Michigan and our U.S. facilities are located in Kentucky and Tennessee. We have company-owned retail locations throughout the U.S. and our flagship store is located in Midtown, Detroit. We are proud to be making best-in-class apparel for the active worker. Our work environment is friendly, business casual, family oriented and welcoming to all. Our dedication to quality is not only reflected in our products but also in our people. At Carhartt, we are committed to providing our consumer with a brand they can trust and depend on, our associates with career challenges and rewards and our communities with support and assistance. “I believe that when a man wears an article that I manufacture, his self-respect is increased because he knows that it is made by an honest manufacturer, who is honest with his employees. - Hamilton Carhartt ” Carhartt. Outworking them all since 1889
