Job Title: Lead Product Marketing Manager
Department: Marketing
Location: London or Sheffield
Working Pattern: Hybrid, includes 3 days each week in the office
Contact Type: Full time, permanent
Salary: £60,000 - £68,000 per annum
Role overview:Tes is beginning a new era that brings together many separate products and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customers prosper through retention.
The Lead Product Marketing Manager sits within the Global Product Marketing function and is responsible for leading and delivering the go-to-market strategy for a set of products within a Tes product vertical.
Working closely with Product, Sales and the wider Marketing team, you will build a strong understanding of the value and impact of those products for customers. You will translate this insight into clear campaign plans, define compelling messaging for buyers and implement effective ways to communicate value in the market.
You will take ownership of your product area, gain buy-in from stakeholders across the business and support the development of a best-in-class product marketing function that enables growth, strengthens retention and maximises value for schools.
In addition, you will lead a small team, balancing priorities across campaigns and ensuring the right level of market engagement is achieved.
Key Responsibilities:- Own and deliver marketing plans to drive demand generation, revenue pipeline, brand awareness and customer marketing.
- Act as a strategic business partner, driving market expansion across regions and markets.
- Build product positioning, messaging frameworks and value propositions.
- Collaborate with Creative and Communications teams to deliver guides, whitepapers, blogs, webinars and case studies.
- Monitor market trends, competitor activity and regulatory developments, translating insights into strategic direction.
- Partner closely with Sales, Customer Success and Product teams to improve customer experience and optimise conversion.
- Create and deliver sales enablement materials including battlecards, ROI tools, pitch decks and market narratives.
- Own campaign reporting, analysis and optimisation using data and insights.
- Lead and develop a small team, providing direction, coaching and performance management support.
- Support the Marketing Director in delivering product marketing strategy and ensuring effective alignment across marketing activities.
Experience
- Proven experience in revenue marketing, growth marketing or product marketing within a SaaS or EdTech business.
- Experience partnering with Sales to maximise conversion and revenue.
- Proven ability to articulate product value and create compelling messaging.
- Experience delivering integrated multi-channel marketing campaigns.
- Experience leading, influencing and managing a small team.
Knowledge & Skills
- Understanding of the challenges faced by schools and school groups.
- Familiarity with go-to-market planning for integrated technology solutions and subscription models.
- Exceptional storytelling, copywriting and messaging development skills.
- Strategic thinker with strong planning and campaign management capability.
- Data-driven and commercially minded.
- Strong influencing and stakeholder management skills.
- Excellent analytical and project management skills.
- Comfortable operating across international markets and regions.
- Proficiency with Salesforce, Looker, Google Analytics and marketing automation platforms.
- 25 days annual leave rising to 30
- 5% pension
- State of the art offices
- Access to a range of benefits via My Benefits World
- Free eye care cover
- Life Assurance
- Cycle to Work Scheme
- EAP (Employee Assistance Programme)
- Quarterly Tes Socials
- Access to an extensive Learning and Development menu
Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.
Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.
By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.
Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.
With Tes, excellence in education is not just a goal, it's a sustainable and rewarding reality. For more information visit Tes.
Skills Required
- Experience in revenue marketing, growth marketing, or product marketing within a SaaS or EdTech business
- Experience partnering with Sales to maximize conversion and revenue
- Ability to articulate product value and create compelling messaging
- Experience delivering integrated multi-channel marketing campaigns
- Experience leading, influencing, and managing a small team
- Understanding of challenges faced by schools and school groups
- Familiarity with go-to-market planning for integrated technology solutions and subscription models
- Exceptional storytelling, copywriting, and messaging development skills
- Strong planning and campaign management capability
- Data-driven and commercially minded approach
- Strong influencing and stakeholder management skills
- Excellent analytical and project management skills
- Ability to operate across international markets and regions
- Proficiency with Salesforce, Looker, Google Analytics, and marketing automation platforms
What We Do
Tes is a global education technology company that supports teachers, schools and school leaders worldwide. It provides online products and services spanning staff recruitment and management, safeguarding, compliance, timetabling, SEND and behaviour management, professional development, classroom resources, and education news. Its mission is to help schools attract, train and empower staff while enabling educators to deliver strong outcomes for pupils through trusted digital tools.
