Lead of Product Marketing | Based in Lithuania

Posted Yesterday
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Vilnius, Vilniaus miesto savivaldybė, Vilniaus apskritis, LTU
Hybrid
79K-79K Annually
Mid level
Information Technology • Consulting
The Role
Lead product marketing for a specific Hostinger product, owning GTM strategy, positioning, messaging, and performance metrics. Drive acquisition, new billings, and adoption via cross-functional collaboration with Product, Performance, and Organic teams. Prioritize and execute growth initiatives, lead a team, and operate hands-on in a fast-paced environment.
Summary Generated by Built In

Join Hostinger, and we’ll grow fast! 🚀

 

We’re shaping the future of online success — powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.

 

Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.

Our culture: Guided by 10 company principles

Our formula for success: Customer obsession, innovative products, and talented teams.

 

Your role at Hostinger

We're growing our Product Marketing team and hiring multiple Leads to own product marketing for AI Website Builder, VPS, and AI Automation Products.

As the Lead of X Product Marketing for a specific product, you will lead the product marketing strategy and the execution of key initiatives. The mission: scale your product by identifying new growth opportunities and unlocking global growth through diverse acquisition channels.

You will lead cross-functional initiatives with product, performance, and organic teams to orchestrate product marketing campaigns that deliver measurable growth. This role requires a balance of high-level strategy and hands-on execution in a fast-moving environment.

Curious to learn more? Connect with your hiring managers: Skaistė Krikščiūnaitė, Head of VPS Marketing

Your day-to-day

  • Act as a CMO of your product. Own performance against the plan for your product: new billings, new users and other acquisition metrics, ROAS.

  • Develop and own the go-to-market strategy including positioning, messaging, and growth targets.

  • Monitor and translate emerging trends and test them to scale growth using real-time performance metrics.

  • Scope and prioritize marketing activities based on business needs, impact, and industry trends.

  • Partner with Product, Performance, and Organic teams: aligning roadmaps, co-owning launches, and accelerating adoption in priority markets.

  • Lead from the front with a hands-on, "can-do" attitude - setting the pace for the team and owning the outcome.

Your skills and experience

  • 4+ years of experience in product marketing and digital marketing.

  • Proven track record of driving business growth through product and performance marketing.

  • Experience leading GTM strategy and execution.

  • Strong skills in product positioning and messaging.

  • Strong grasp of performance marketing metrics and how to move them.

  • Experience working in a fast-paced environment with cross-functional teams.

  • Experience in leading a team of highly skilled professionals.

  • High attention to detail, including precise and effective written and verbal communication.

  • Entrepreneurial mindset and can-do attitude.

Benefits that fuel your growth

  • 🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

  • 🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

  • 💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

  • 🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Compensation

  • Gross salary from 6,600 EUR/month. Salary is offered based on work experience, competence, and compliance with other job requirements.

 

We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀

 

Three. Two. Onboard

Skills Required

  • 4+ years of experience in product marketing and digital marketing.
  • Proven track record of driving business growth through product and performance marketing.
  • Experience leading GTM strategy and execution.
  • Strong skills in product positioning and messaging.
  • Strong grasp of performance marketing metrics and how to move them.
  • Experience working in a fast-paced environment with cross-functional teams.
  • Experience in leading a team of highly skilled professionals.
  • High attention to detail, including precise and effective written and verbal communication.
  • Entrepreneurial mindset and can-do attitude.
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The Company
HQ: Vilnius
1,026 Employees

What We Do

Since 2004, Hostinger has been a web host on a mission to break down all barriers to achieving success online. Everyone can unlock the power of the internet, and we are committed to making this happen. With nearly 900 employees worldwide, we’ve established a growth-focused workplace culture that brings out the best in everyone. Are you someone who takes ownership of projects? Do you have a thirst for knowledge and an eye for detail? Is being proactive and assertive something that comes naturally to you? We’d love to hear from you

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