We are seeking a strategic professional to support retention strategy across the full DIRECTV FOR BUSINESS product suite. This role will combine lifecycle management, customer insights, financial acumen, and business case development to identify churn risks and opportunities, and translate them into actionable recommendations for churn mitigation, including messaging, offers, and tactics, as well as shifts in sales strategy.
The ideal candidate has worked closely with, or within, a marketing organization and understands how customer insights turn into campaigns, offers, and in-market programs. This individual will serve as a strategic thought partner to Marketing and Sales, helping leaders understand where customers are in their lifecycle, why they may be at risk, what it means for the business, and which actions will most effectively keep and grow valuable customers.
Here’s what you’ll do:
- Support customer lifecycle management strategy, from onboarding and early tenure through renewal, contract expiration, and save/win-back moments, to strengthen engagement and reduce churn.
- Partner closely with Marketing to inform retention campaigns, offer construction, and customer communications, and help evaluate what is working in market.
- Collaborate with Sales and Care leaders to identify and recommend shifts in sales strategy, save approaches, and offer positioning that improve retention outcomes.
- Develop business cases for retention initiatives and offers, including key assumptions, expected impact, risks, and trade-offs.
- Apply strong financial and business acumen to understand customer value, offer economics, and the revenue impact of retention decisions.
- Partner cross-functionally with Finance, Product, Operations, Customer Care, and Business Analytics to align on and execute retention initiatives.
- Proactively identify emerging lifecycle trends, risks, and opportunities and bring forward clear, actionable recommendations.
What you’ll need to be successful:
- Experience working within or in close partnership with a marketing organization, ideally in retention, lifecycle, CRM, or customer marketing.
- Solid understanding of customer lifecycle management and churn drivers, with the ability to translate insights into messaging, offer, and tactical recommendations.
- Comfort working with data and performance reporting to inform recommendations and measure results.
- Financial acumen and experience developing business cases to support offers, campaigns, or strategic decisions.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $111,122 - $201,653
Low (N1): $111,122 - $166,583
Mid (N2): $116,970 - $175,350
High (N3): $128,667 - $192,885
Top (N4): $134,516 - $201,653
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!
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- Experience working within or closely partnering with a marketing organization, ideally in retention, lifecycle, CRM, or customer marketing
- Understanding of customer lifecycle management and churn drivers
- Ability to translate customer insights into messaging, offers, and tactical recommendations
- Comfort working with data and performance reporting to inform recommendations and measure results
- Financial acumen and experience developing business cases for offers, campaigns, or strategic decisions
DIRECTV Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
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Retirement Support — Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
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Wellbeing & Lifestyle Benefits — Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.
DIRECTV Insights
What We Do
DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.
Why Work With Us
DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.
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