Lead Product Designer - Monetisation

About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. 

Empowering people to make greener travel choices is central to our focus in 2025 and beyond. And it’s the unique blend of innovation, creativity, technology and customer-first experiences we’ve developed that are the core principles to our world class UX team. Led by Will Barker, our UX Director (previously leading design teams at IDEO & Samsung), the team are laser focused on building the world’s #1 rail platform benefiting our communities and our world by reducing congestion and our collective carbon footprint - we believe our work has a genuine impact and will change travel for the better.

The monetisation of our proposition is fast becoming a gamechanger for Trainline, and includes new sources of revenue that broaden our commercial reach as well as existing ones such as ancillary features (such as flexible booking, cancellation and insurance), partnerships and advertising. As a key contributor to our future business growth, our ability to marry business strategy with addressing real customer needs across the web and app experience is fundamental to success and proving a key point of differentiation compared to our competitors across a rapidly expanding UK and European markets… and that’s where you come in!

As Lead Product Designer, your challenge will be to support the development of our vision for monetisation and translate it into a world class customer experience.

This is a hands-on role. You’ll explore and validate new disruptive ideas, shipping web & app experiences to accelerate our commercial growth and enhance our value proposition. You'll play a key role in making sure new exciting monetisation initiatives like ads and travel partnerships prioritise user value.

Reporting to Josephine Lie (a seasoned leader in Design, formerly with Meta, Bumble and BBC), you’ll lead design across a 70 strong squad for Monetisation spanning Product, Data, Engineering and Commercial. From partnering with Research on insights, to working on metrics-sizing with Data Science, you’ll understand the power and importance of data to assess the impact of design, and draw insights to optimise an experience, feeding into a larger product strategy. Fearlessly creative, you’ll lead the end-to-end design process delivering innovative features and visually polished solutions, and will directly shape the wider product strategy for Monetisation, and how Trainline sells value to users.

This is a stand out role for someone passionate about product design looking for an opportunity to disrupt and define a product that is changing the way we travel and inspiring millions people all across the UK and Europe to choose more sustainable journeys.

• Established experience leading Product Design or UX strategies

• Experience working directly on commercial, monetisation-related, consumer-focused tech – this could include Advertising & Marketing Tech, eCommerce, or similar. Direct ads experience would be a bonus.

• Proficiency in Figma for day-to-day design work is a must-have. This is a hands-on executional role with an expectation to raise the design quality bar.

• Experience in data-informed experimentation such as A/B or multivariant testing, with a focus on growth or monetisation metrics.

• Experience in visual and interaction design for mobile app as well as responsive web experiences across desktop and mobile.

• Strong leadership and mentoring abilities, fostering an empowering and collaborative design environment.

• Exceptional communication and storytelling skills, adept at conveying concepts to stakeholders at all levels.

• A self-starter mentality with strong collaboration skills with Engineers, Product Managers, and broader business teams.

• Active curiosity about the use of AI tooling to increase the efficiency & effectiveness of workflows and more.

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. 

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! 

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: 

• 💭 Think Big - We're building the future of rail 

• ✔️ Own It - We focus on every customer, partner and journey 

• 🤝  Travel Together - We're one team 

• ♻️ Do Good - We make a positive impact 

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!