Lead Product Designer - App Experience

ZOE turns world-leading gut health science into an app people use every day. As a Senior Product Designer you'll own some of the key surfaces, taking loosely defined problems and exploring widely before narrowing in on something worth building. We're looking for real creative range, strong product judgement and exceptional craft — and someone who knows when to keep pushing and when to ship.

ZOE is a gut health science company that turns world-leading science into everyday gut-health products. The ZOE app helps you understand what you eat and how it affects your body — so you can build healthier habits and improve your gut health over time. It's like having a personal nutrition coach in your pocket!

You'll join our Product Design team, a small, multi-disciplinary group of Product, Content and Motion Designers, and UX Researchers. We care deeply about solving user problems, creating joyful experiences, and keeping a high bar for craft. We challenge each other, learn together, and believe great work should be fun.

You’ll be embedded in our Core Experience team, partnering with Product, Engineering and Data Analytics to own meaningful areas of the ZOE app end-to-end, from ambiguous problem to shipped experience.

This is a senior individual contributor role. You’ll own complex, strategically important work with little day-to-day direction, and be trusted to set the direction within your areas and to bring the team with you.

You’ll work across both big and small bets: improving existing journeys, but also taking loosely defined problems and generating a wide range of concepts and directions before narrowing in. We’re looking for someone genuinely creative — who can move quickly when the problem is clear, and open it right up when it isn’t. This is not a role for someone who only wants to optimise.

We take a scientific approach, so much of what we ship gets A/B tested. You’ll need strong design convictions, while being willing to let evidence change your mind.

Shape the right solution

• Turn loosely defined problems into clear, compelling product experiences.

• Explore genuinely different directions before converging, and challenge the initial hypothesis when needed.

• Move comfortably between big bets and small experiments, knowing when to explore broadly and when to make a focused improvement quickly.

• Bring strong product judgement, grounded in a real understanding of our users, our science and the wider market: know what matters, make sensible trade-offs, and know when to keep exploring versus move forward.

• Work with Product and Data Analytics to shape A/B tests, understand what moved the needle and use the results to decide what happens next.

Create exceptional app experiences

• Design high-quality native experiences for iOS and Android, with strong visual and interaction craft.

• Translate complex behavioural and scientific concepts into experiences that feel simple, engaging and motivating.

• Make data feel rewarding and valuable rather than clinical — scores, trends and states understood at a glance, so people feel encouraged, not judged.

• Prototype to test ideas and answer questions, not just present solutions.

• Work closely with engineers through implementation, keeping the experience coherent with patterns across the rest of the app and contributing to our Design System.

Own work through to impact

• Create momentum and keep work moving: set clear expectations with your team and stakeholders, and keep people informed as things progress.

• Make your thinking easy to follow — explain complex problems and design decisions so the wider team can make good calls, and bring people with you rather than presenting at them.

• Run usability testing and turn findings into clear recommendations, partnering with UX Research when needed.

• Understand how your work performs after launch and use what you learn to improve it.

• Raise the bar around you: set the standard through your own work, share what you learn, and help improve how we work as a team.

• Have strong end-to-end consumer native app work in your portfolio, and can talk honestly about it — the thinking, the trade-offs, what you cut and what you’d do differently.

• Are genuinely creative — you generate real range, not variations on one idea.

• Are energised by ambiguity and comfortable questioning the idea you were handed.

• Have experience designing for habit or behaviour change.

• Think in user problems, flows and behaviours rather than screens.

• Have strong product judgement and can balance user needs, business goals, evidence and craft.

• Communicate with clarity and bring people with you — your thinking is easy to follow, challenge and build on.

• Can independently take work from an ambiguous starting point through to a high-quality shipped experience.

• Are low-ego, pragmatic and take ownership through to the end.

• Use AI tools where they genuinely make you better or faster, and know where they don’t.

• Genuinely remote-first. We’re built around trust, autonomy and async working.

• Work on meaningful problems with real impact on people’s health.

• Shape critical member journeys at a pivotal stage of growth.

• Collaborate with world-class scientists, designers and technologists.

We value your time. While the exact steps and timeline can vary slightly depending on the role, seniority, and team, we’ve designed a streamlined 4-step blueprint to get us from "Hello" to "Welcome to the team" as efficiently as possible:

1. 👋 Intro Chat with the Talent Team: A high-energy alignment check to learn about you and share our vision.

2. 🧠 Hiring Manager Interview: A tactical conversation focused on your craft, experience, and aspirations.

3. 🔄 The Remote Loop: 2 to 4 focused interviews assessing your technical expertise, behavioural approach, and collaboration style.

4. 🎉 Offer & Welcome: Finalising the details and getting you ready to hit the ground running!

Once we connect, we pride ourselves on moving fast. Our average hiring process takes between 20 to 30 days, depending on the complexity of the role.

We love momentum, but we’re always happy to adjust the timeline to match your schedule and personal preference.

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If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else.

ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.

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If this role isn't the exact right fit, or the timing isn't right, don't let the journey end here. Drop your resume here. When a role opens up that matches your unique superpowers, you'll be the first person we reach out to.

Want to see life behind the scenes, our latest health breakthroughs, and how we're changing the world through food? Follow us on our socials:

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