Lead PM — Product Innovation

Posted 3 Months Ago
Be an Early Applicant
Mountain View, CA, USA
In-Office
200K-300K Annually
Senior level
Information Technology • Software
The Role
Lead product efforts to discover and validate new AI-native product directions for local content. Formulate falsifiable hypotheses, run rapid experiments, analyze results, kill or validate directions, and hand validated concepts to Senior PMs to scale.
Summary Generated by Built In

About NewsBreak

Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.

Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.

Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company’s Best Workplaces for Innovators (2025) and Fortune’s Best Workplaces in the Bay Area™ (2026).

Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.

Learn more at: NewsBreak, Nearby AI, NDot AI

Why this role exists

Growth today comes primarily from recommendation-algorithm tuning and paid acquisition. A product-driven growth curve does not yet exist. This role turns “where is the next curve?” from an open question into a series of hypotheses that can be validated — or disproven — quickly.

What you'll own
  • AI-native product formats
  • New ways people consume local information
  • New direction validation on Scoopz
  • Turning vague directions into falsifiable hypotheses, then testing them fast
  • Handing validated directions to the Senior PM to scale
  • Not local vertical framework build-out — a separate team owns that; the boundary is explicit
What we're looking for
  • 8+ years in consumer product, including 3+ in 0→1 or new-direction work
  • A concrete story where data overturned your own judgment
  • A track record of killing a direction yourself, with clear reasoning
  • Strong analytics: you pull your own data, design experiments, read results
  • You instinctively ask “how do users solve this today?” and “what's the switching cost?”
  • Industry open. Consumer high-frequency products preferred (content, social, local, utility)
  • AI product experience not required — the methods transfer, and requiring it only shrinks the pool
First 90 days
  • Form and prioritize 3–5 testable direction hypotheses
  • Reach a conclusion — validated or disproven — on at least one
  • Establish the process: how hypotheses get proposed, tested, and killed

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$200,000—$300,000 USD

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Skills Required

  • 8+ years in consumer product, including 3+ years in 0->1 or new-direction work
  • A concrete example where data overturned your own judgment
  • Track record of killing a direction yourself with clear reasoning
  • Strong analytics skills: pull your own data, design experiments, analyze results
  • User-centered mindset: understand how users solve problems today and switching costs
  • Experience in consumer high-frequency products (content, social, local, utility)
Am I A Good Fit?
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The Company
HQ: Mountain View, CA
346 Employees
Year Founded: 2015

What We Do

NewsBreak is the leading platform for local news and information, with more than 40 million users across America. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way. NewsBreak is bridging the gap between new technology and traditional local media, offering an innovative digital solution that allows users to get the information they need to live safer, more vibrant, and connected lives. Based in Mountain View, California, NewsBreak connects users with local information, national publishers, and targeted advertising from local businesses, with increased traffic and revenue that helps strengthen local communities. We are always looking for great talents. Contact us via [email protected] Our website: https://www.newsbreak.com/about Creator Program: https://www.newsbreak.com/creators Publishing Platform: https://mp.newsbreakapp.com Android App Download: https://play.google.com/store/apps/details?id=com.particlenews.newsbreak&hl=en iOS App Download: https://itunes.apple.com/us/app/news-break-personal-local/id1132762804?mt=8

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