Lead, Partner Marketing - Converse

Posted Yesterday
Be an Early Applicant
Boston, MA, USA
In-Office
105K-214K Annually
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Lead seasonal go-to-market and partner marketing planning for Converse distributor markets worldwide. Translate global brand, product, and commercial priorities into integrated activation strategies, briefs, toolkits, and execution roadmaps across retail, digital, experiential, and marketplace channels. Align cross-functional teams, territory leaders, distributors, and agencies; ensure brand consistency and local relevance; track activation effectiveness; and apply market learnings to improve future planning and execution.
Summary Generated by Built In
The annual base salary for this position ranges from $104,600.00 in our lowest geographic market to $213,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.


WHO YOU’LL WORK WITH


This role reports to the Senior Manager, Global Distributor Marketing and connects global strategy with market execution. The role works across Global Brand Marketing, Retail Brand, Digital Marketing, Marketplace, Merchandising, Growth and Brand Creative, partnering closely with distributor teams and agency partners around the world.


WHO WE ARE LOOKING FOR


Converse is looking for a strategic marketer and cross-functional leader who can turn brand ambition into clear, actionable plans across distributor markets. This person brings experience across brand marketing and omnichannel activation, with a strong understanding of how consumer and cultural insights, retail experiences, digital engagement and marketplace priorities come together to create a cohesive seasonal approach. They can translate strategy into compelling briefs, scalable toolkits and executional frameworks while aligning diverse teams around clear priorities, ownership and milestones. They are comfortable navigating ambiguity, influencing without direct authority and leading agency partners from strategy through delivery. They balance strong brand stewardship with marketplace realities and operational excellence, communicate with clarity and bring a genuine passion for youth culture, fashion, entertainment and lifestyle brands.

• Bachelor’s degree in Marketing, Business, Communications or related field. Will accept any suitable combination of education, experience and training.

• 7+ years of experience across brand, international, retail, digital, experiential or omnichannel marketing.

• Experience leading complex cross-functional initiatives and agency partners from strategy and briefing through delivery.

• Strong understanding of seasonal planning, go-to-market processes, brand storytelling and marketplace dynamics.

• Strong business acumen, communication and presentation skills, with demonstrated ability to influence across teams and markets.


WHAT YOU’LL WORK ON


You’ll lead seasonal go-to-market planning across Distributor Marketing, turning global brand, product and commercial priorities into integrated activation strategies. You’ll connect teams, markets and agency partners to deliver brand-right tools that enable distributor partners to execute with clarity and impact across channels.

• Lead seasonal go-to-market planning, translating brand, product and campaign priorities into integrated activation strategies, functional briefs and clear executional roadmaps.

• Align Retail Brand, Digital Marketing, Marketplace, Merchandising, Growth, Brand Creative and agency partners around priorities, scope, decision points, milestones and deliverables.

• Define requirements and provide strategic and creative direction for distributor-facing toolkits across retail, digital, experiential and marketplace channels.

• Guide work through key development stages, ensuring tools and assets reflect seasonal strategy, consumer intent and Converse brand standards while enabling relevant local market application.

• Partner with territory leaders and priority markets to bring consumer, cultural and marketplace insights into planning, identify opportunities for experimentation and scale successful approaches across the distributor network.

• Serve as a trusted marketing partner to distributor teams worldwide, ensuring seasonal commitments, guidance, tools and assets are clear, actionable and delivered when partners need them.

• Track toolkit adoption and activation effectiveness, gather market feedback and translate seasonal learnings into recommendations that strengthen future planning, resources and ways of working.


We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.


It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or a suitable combination of education, experience, and training
  • 7+ years of experience across brand, international, retail, digital, experiential, or omnichannel marketing
  • Experience leading complex cross-functional initiatives and agency partners from strategy and briefing through delivery
  • Strong understanding of seasonal planning, go-to-market processes, brand storytelling, and marketplace dynamics
  • Strong business acumen, communication, and presentation skills, with the ability to influence across teams and markets

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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