Lead, Organic Social Media and Influencer Marketing

Welcome! You made it to the job description page!

At Zappos, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. So be sure to check on whether you’re aligned with our company values and culture. If you think you can see yourself delivering WOW as a member of the Zappos family, then check out the job description below!

Company Culture is at Our Core

Our 10 Core Values are more than just words, they're a way of life. We know that companies with a strong culture & a higher purpose perform better in the long run. 
Do our values speak to you?

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

Company Perks: Quick Reference

• Zappos pays 100% of every employee’s medical, dental, and vision benefits.

• Zappos pays 100% of 12 therapy, mental health, or coaching session annually.

• A multitude of benefits and incentives to stay mentally and physically healthy and fit.

• Meaningful assistance programs like professional development, mentoring, and 401k with employer contribution.

• Paid time off for life, vacations, staycations, and rest.

• A generous Zapponian discount program.

• Make an impact through volunteer adventures and other community programs.

• Want to have some fun, too? Yes, please! Enjoy team building, family spirit, and plenty of room to recharge!

Zapponian [noun| employee of Zappos]. You are self-motivated. You think like an entrepreneur, constantly innovating and driving positive change, but more importantly, you consistently deliver mind-boggling results.

Bold [adjective| not afraid of anything]. A role at Zappos is an opportunity to be a part of something different. To go bold. We’re a company that isn’t afraid to take risks and question the status quo. Oh yeah, we like to have fun too.

Perks [noun| the good stuff you get for working hard]. Zappos pays 100% of your medical, dental and vision premiums. Primary care visits, dental exams, eye exams and generic prescriptions are all free. Plus matching 401k, life coaches, orthodontic benefits, and more. And don’t forget, an unlimited 40% Zappos.com discount.

1990s [noun| a decade we love, but no longer live in]. Old school cover letters are so 1990. Want to show us who you really are? Create a video cover letter. A flash mob, a comedic monologue… whatever showcases your passion for Zappos and the work you’d be doing! Videos are not required, but if you create it, we’ll watch it.

Scout [noun| you're a recruiter, too]. As a Zapponian, we’ll ask that you always keep your eye out for great talent to join our family. Consider yourself an extension of the recruiting team, scouting for the best people to grow our company.

Position Overview: This position will lead the strategy for organic social media and influencer partnerships across Zappos, driving awareness, engagement, and growth for prospective and current customers.

Key Responsibilities:
• Develop and Execute Social Media Strategy: Lead the development and execution of comprehensive organic social media strategies aligned with overall marketing and business objectives. Manage the agency responsible for content creation by delivering clear briefs, actionable feedback, and responsive collaboration. 
• Build and Manage Influencer Partnerships: Manage the agency responsible for influencers and content creators. Strategize influencer collaborations that align with brand values and resonate with our customer base. Provide clear brand guidelines and effective troubleshooting.
• Content Creation and Campaign Management: Oversee two in-house staffers responsible for the creation of compelling social media content and campaigns that drive engagement, brand advocacy, and sales. Ensure consistency in brand voice, style, and messaging across all platforms.
• Performance Analysis and Optimization: Use agency reports, analytics tools and industry insights to track performance metrics, measure ROI, and optimize campaigns continuously. Provide regular reporting and actionable recommendations to senior leadership.
•  Cross-functional Collaboration: Collaborate closely with internal teams to align social media and influencer strategies with broader business objectives and promotional activities. Collaborate across Amazon to find synergies where appropriate to scale Zappos’s efforts and efficiency.
• Stay Ahead of Industry Trends: Stay informed about industry trends, emerging platforms, and best practices in social media and influencer marketing. Leverage this knowledge to innovate and maintain our competitive edge.

Qualifications:
• Proven experience (8+ years) in social media marketing, with specific expertise in organic social media strategy and influencer marketing within an e-commerce environment.
• Strong leadership skills with experience managing a high-performing team.
• Demonstrated success in developing and executing social media campaigns that drive engagement and business results.
• Excellent analytical skills and proficiency in social media analytics tools.
• Exceptional communication, presentation, and interpersonal skills.

This role is open to candidates physically located in the following metropolitan statistical areas: Las Vegas, NV; New York, NY; and Seattle, WA. Candidates who are not physically located in one of these areas may not be considered for this role.

The base pay range for this position is $124,500-$141,500 per year ; however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition, a full range of medical and other benefits is offered

The Fine Print

Applicants must be authorized to work for any employer in the U.S. Zappos is unable to sponsor or take over sponsorship of an employment visa for applicants at this time.

The Zappos Family of Companies is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at [email protected] or call us at 1.702.943.7777.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.