WHY YOU SHOULD CONSIDER THIS OPPORTUNITY
At Santander (www.santander.com) we are key players in the transformation of the financial sector. Do you want to join us?
Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation.
Banco Santander is seeking a strategic, analytical, and proactive Marketing Models and Intelligence Manager to lead our global marketing models and measurement function. This role will define and drive how we measure marketing performance, campaign effectiveness, and brand impact across all markets and channels.
This is a high-impact role for someone with a passion for data, marketing science, and customer insights, who thrives in a fast-paced, matrixed, and international environment.
Key Responsibilities:
Establish framework and best practices for marketing measurement, including CLTV, CAC, full-funnel performance, ROI, brand lift, and effectiveness across all media and touchpoints with a path towards incrementality.
Establish marketing investment framework working with finance and marketing leads as well as leadership teams to show the incremental contributions of marketing on key business metrics
Enable markets to build and activate measurement approaches in line with global guidance on econometric models, media mix modeling (MMM), and multi-touch attribution frameworks.
Create global dashboard for management reporting as well as work with local santander teams to ensure KPI consistency and alignment in reporting.
Work with key brand and customer metrics programs including Net Promoter Score (NPS), customer experience benchmarking, and corporate brand tracking to integrate into the measurement framework
Work closely with internal data science and marketing teams to integrate AI and machine learning into measurement models and insights delivery.
Champion full-funnel and omni-channel measurement best practices, driving media investment decisions and creative effectiveness.
Provide strategic insights for audience planning and segmentation, collaborating with media and brand teams.
Qualifications:
10+ years of experience in marketing analytics, measurement, and insights, preferably in Financial services / Media agencies / Technology sector.
Experience and expertise in establishing incrementality via experiments and MMM
Strong background in full-funnel and omni-channel performance measurement.
Experience in audience planning and segmentation a plus.
Demonstrated ability to work with global teams and deliver complex projects.
Native or bilingual proficiency in English; knowledge of Spanish and/or Portuguese is a strong plus.
Experience applying AI to measurement or marketing analytics is a significant advantage.
Highly proactive, strategic thinker with the ability to influence at the highest levels of the organization.
Why Santander:
Join one of the world’s leading financial institutions, with a presence in over 10 core markets.
Drive transformation in how we measure and optimize marketing and brand performance globally.
Work from our global headquarters in Madrid, with flexible hybrid arrangements.
Be part of a collaborative, diverse, and purpose-driven team.
Santander Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Santander and has not been reviewed or approved by Santander.
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Retirement Support — A dollar‑for‑dollar 401(k) match up to 6% of eligible pay and immediate vesting are highlighted as core strengths, supporting long‑term savings. This is reinforced by company‑paid disability and life/AD&D coverage that bolster financial security.
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Leave & Time Off Breadth — Paid time off typically ranges from 18–30 days in the U.S. with 11 paid holidays, plus dedicated volunteer and development time; the UK features a minimum of 25 days with buy/sell options. Some roles also use self‑managed PTO, offering additional flexibility depending on team norms.
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Parental & Family Support — U.S. parental benefits include 8 weeks paid for all parents and a total of 16 weeks paid for birth mothers, with flexibility for reduced hours around childbirth. Caregiver leave and dependent‑care programs add further family support.
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What We Do
Banco Santander (SAN SM, STD US, BNC LN) is a leading commercial bank, founded in 1857 and headquartered in Spain and one of the largest banks in the world by market capitalization. The group’s activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking (CIB), Wealth Management & Insurance and Payments (PagoNxt and Cards). This operating model allows the bank to better leverage its unique combination of global scale and local leadership. Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. In the first quarter of 2024, Banco Santander had €1.3 trillion in total funds, 166 million customers, 8,400 branches and 211,000 employees.
