Lead, Marketing Mens Streetwear - Jordan NA

WHO WE ARE LOOKING FOR

We are in search of a dynamic Brand Marketing Lead, to support the strategic streetwear offense with a focus on Men’s in North America. 

In their role, you will be responsible for managing brands plans and driving functional excellence within the NA Jordan Brand team. Reporting directly to the Director of Men’s Streetwear, this role will deliver integrated brand marketing plans that grow the business while creating deeper, lasting relationships with our consumer. 

You are someone capable of being a voice and advocate for the consumer. You live and breathe streetwear culture and understand trends in the marketplace. You should be solution oriented, team first collaborator, strategic vision, and digital thinking, passionate about streetwear, empathetic, and curious to learn. 

We are looking for someone with an entrepreneurial spirit, thinks outside the box, innovative, imaginative, and resourceful to make Jordan Brand apart of her DNA. 

We are creating the blueprint; the ideal candidate will thrive in ambiguity and excited to help create the future for the Jordan Brand. 

WHAT YOU WILL WORK ON

You will assist the North America Jordan Men’s Streetwear Director in upstream seasonal planning and downstream execution to cultivate and drive streetwear propositions, fuel consumer demand and strengthen our connection with consumers. You are responsible for working across multiple functions, within integrated marketing functions and, with external agencies to develop and implement plans for Men’s Streetwear marketing priorities. You’ll be the lead informer and communicator on cross-functional details, collaboration, consensus, and progress on key assigned initatives: 

·       Primary point of connection for marketplace partners and city teams as they are briefed and then through execution of plans. 

·       Proactively lead x-functional work sessions in preparation for key milestones/checkpoints, in partnership with Ops team. Manage budget and resourcing with team leads and x-functional partners.

·       Support an end-to-end process to gain insight from consumers including cultural trends. 

·       Oversee product integration and seasonal programming. 

·       Support development of annual and seasonal programming plans. 

·       Partner with Nike on integrated seasonal executions. 

·       Manage campaign progress measurement. Recapping + learnings. 

WHO YOU WILL WORK WITH

In this role you will report directly into the NA Jordan Brand Marketing Director for Men’s Streetwear. You will work across the NA and Global Jordan Marketing function including Sport & Energy Marketing, Digital Marketing, City Marketing, and Marketplace Partners. This is a team sport and will require consistent collaboration, partnership and consensus across the Jordan Brand matrix. 

WHAT YOU BRING

·       Bachelor’s Degree or higher in Marketing, Communications, or related field or field or equivalent combination of education and experience

·       5+ years of consumer marketing or related experiences in marketing strategy, marketing planning, marketing implementation, retail merchandising, consumer servicing, and event execution 

·       Outstanding leadership skills to influence functional teams and large cross-functional projects 

·       Ability to work in a fast-paced environment where continuous innovation is essential 

·       Deep understanding of product, competitive landscape, culture and trends 

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.