Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region.
We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.
What you’ll do & Who you areThe Lead Consumer Vibrancy is part of the Commercial Consumer-to-Consumer (C2C) team within Marktplaats / 2eHands. Your overarching goal is to help Marktplaats/2ehands to be the preferred recommerce platform in the Netherlands and Belgium. To this goal, he/she promotes the vibrancy (marketplace liquidity) for Marktplaats for C2C users (e.g. non-SMB, non-motors), measured in the number of listings and number of trades on the platform.
Marktplaats has been the preferred recommerce platform in the Netherlands and Belgium for years in several categories. The vibrancy of the platform is an important prerequisite for the success of the platform, including the business-to-consumer (B2C) and mobility business lines.
In this role, she/he reports to the Commercial Director C2C (member of the LT) and works cross-functionally between the commercial C2C team, Product, and Marketing.
What you’ll do:
As the Lead of Horizontal Vibrancy, you turn insights into action. You identify, shape, and drive strategic initiatives in close partnership with your stakeholders.
Analytics & Insights
Turn internal and external data into clear strategic insights by identifying performance gaps, growth opportunities, and underlying drivers in close collaboration with Product, Business Analytics, and Finance
Contribute to shaping the analytical backbone of decision-making by working with Business Analytics and Finance to define the right dashboards, metrics, and data models to track progress and inform trade-offs
Build and validate robust business cases that inform strategic investments, prioritization, and long-term bets.
Strategy & Initiatives
Think 2–3 years ahead: anticipate shifts in customer behavior, technology (e.g. AI), and competition, and translate them into strategic recommendations.
Analyze key platform dynamics (segments, categories, liquidity, vibrancy) to identify opportunities and lead the development of actionable improvement proposals with cross-functional teams.
Partner with Product, Marketing, Pricing, and Group peers to shape inputs to strategy in both structured planning cycles (e.g. Long Term Plan) and fast, ad-hoc responses to competitive moves.
Project Ownership & Cross-functional Coordination
Own and drive high-impact, cross-functional initiatives across C2C Commercial, Product, and Marketing - from problem definition through execution.
Coordinate stakeholders to ensure clarity, momentum, and delivery, while navigating ambiguity and competing priorities.
Contribute to roadmap and planning decisions, and where needed, mobilize adjacent teams (e.g. Search, Data Science) to unlock performance improvements.
Who you are:
Strong strategic thinking and problem-solving skills
Project management experience with an ability to drive initiatives to completion
Effective cross-functional collaboration and communication skills. Experience working with (or in) Product teams or matrix organizations is preferred.
Proven analytical capabilities. Experience with data tools (e.g. SQL, Tableau) is a nice-to-have
Experience with business-to-consumer or consumer-to-consumer platforms and/or (r)ecommerce companies is preferred
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
An attractive Base Salary 💸
Participation in our Short-Term Incentive plan (annual bonus) 🏆
Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍
A 24/7 Employee Assistance Program for you and your family, because we care ❤️
Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱
On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
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What We Do
Adevinta is a leading online classifieds group and champion for sustainable commerce with a focus on Europe. Our portfolio of 25+ digital marketplaces spans consumer goods, mobility, real estate, holiday rentals and jobs. Every month, our industry-leading technology enables more than 120 million people and over a million businesses across Europe to connect and trade. Loved local brands include leboncoin in France; mobile.de and Kleinanzeigen in Germany; Fotocasa and InfoJobs in Spain, Subito in Italy; Marktplaats in the Netherlands and the Canadian marketplace Kijiji. Our international team of diverse individuals are united in their purpose to make a positive impact on the environment, the economy and society every single day. Adevinta. Changing Commerce Together
